Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles
Video   -   Feb 11, 2026 Apple Sports expands into golf with PGA and LPGA coverage
Apple Sports app icon showing sports field design on green background for golf coverage

Apple Sports adds golf tracking for PGA Tour and LPGA Tour events with live scores, hole-by-hole results, and individual scorecards starting this weekend.

by Luis Rijo
AI   -   Feb 11, 2026 Reach deploys AI answer engine as UK publisher races to keep readers amid search erosion
DeeperDive AI answer engine showing USA Today winter holiday query with conversational interface

Reach selects DeeperDive from Taboola, implementing generative AI search directly on Express and Daily Star sites to combat traffic losses from AI-powered search platforms.

by Luis Rijo
Audio   -   Feb 11, 2026 SiriusXM beats guidance with $1.26B free cash flow as podcast ads surge 41%
SiriusXM podcast advertising surges 41% with audio waveforms and growth metrics visualization

Audio entertainment company stabilizes business with flat 2026 outlook while Howard Stern renewal and companion subscriptions drive retention improvements.

by Luis Rijo
Social   -   Feb 10, 2026 Reddit hits $726M revenue as AI-powered ads drive 70% growth
Reddit's Snoo mascot celebrates Q4 2025 earnings with $726M revenue and 70% growth amid rising charts and coins

Social platform reaches 121 million daily users while announcing $1 billion share buyback program.

by Luis Rijo
Search   -   Feb 10, 2026 LinkedIn abandons traditional SEO as 60% traffic loss forces radical strategy shift
LinkedIn

LinkedIn forms cross-functional AI Search Taskforce after B2B traffic plummeted 60%, releasing framework that replaces "rank, click, visit, convert" model with new paradigm.

by Luis Rijo
Social   -   Feb 09, 2026 Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6%
Snapchat logo fractures as platform trades user growth for advertising revenue in Q4 2025

Snapchat platform trades daily users for higher monetization, losing 6 million North American users while advertising revenue grows just 5% to $1.48 billion in strategic pivot toward profitability.

by Luis Rijo
Display   -   Feb 09, 2026 OpenX names Matt Sattel CEO after John Gentry's death from cancer
Matt Sattel

OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

by Luis Rijo
AI   -   Feb 09, 2026 Google quietly hands AI assistants the keys to 40 million docs
Google Developer Knowledge API connects AI tools to Firebase, Android, Cloud, and Maps documentation

Google last week launched Developer Knowledge API and MCP server, giving AI tools direct access to Firebase, Android, Cloud, and Maps documentation through programmatic interfaces.

by Luis Rijo
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