Video Samsung Ads and Publica extend CTV partnership Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
Data Apple announces Bulgaria euro transition for App Store on January 1 Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
Search Bing Places for Business migrates to Bing.com domain with import tools Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.
Data Media.net launches sell-side attribution tool with Claritas Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
Video Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
Data LiveRamp introduces agentic AI tools for marketing automation LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.
Data WebKit introduces Digital Credentials API for Safari 26 WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.
AI Bezos compares AI investment surge to internet bubble at Italian Tech Week Amazon founder draws parallels between current AI boom and 2000 dot-com crash while emphasizing technology's societal benefits at Turin event on October 1, 2025.
Video Microsoft to test free Xbox Cloud Gaming with ads Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
Video Gamers owe Lina Khan an apology after Microsoft price hikes Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
Search OpenAI builds in-house ad infrastructure for ChatGPT growth OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.
Data Tiny Tiny RSS shuts down on November 1 amid declining infrastructure support Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.
Search Google ends call ads in February 2026, shifts advertisers to RSA format Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.
Video European broadcasters face mounting streaming competition BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
Search Google data center issue disrupts search results in multiple regions Google confirmed an ongoing infrastructure problem affecting search result delivery in certain geographic areas on October 3, 2025.
Search GSC Guardian extension adds bulk CSV import for algorithm tracking Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
Data Signal threatens to exit Germany over Chat Control vote Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.
Social Advertisers discover Meta counts likes and shares as clicks for conversions Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.
AI Perplexity announces Comet Plus with major news publishers Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.
AI Perplexity releases Comet browser globally at no cost after three-month limited rollout Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.
Video Fubo secures exclusive UEFA qualifier streaming rights for October Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
Video The Trade Desk and DIRECTV develop custom Ventura TV operating system The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
Social LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
Retail Google clarifies brand usage in Shopping product titles Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
Display Law firms recruit advertisers for lawsuits after Google antitrust ruling Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.
