AI AI traffic converts at 3x higher rates than traditional channels AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.
Display Google Ad Manager introduces AI tools for publisher brand safety and live CTV monetization Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Data Google Analytics refocuses user-provided data on ads conversions Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
Video Large advertisers plan 43% spending increase on addressable TV by 2026 Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
Search Adthena becomes first Google Trusted Trademark Partner for paid search Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.
Data Black Rifle Coffee faces class action over American origin claims California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
Data Google updates DV360 attribution and measurement tools Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.
Display DV360 renames three exchanges in November update Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.
Data DV360 expands audience reporting to ten distinct categories Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.
Data Google Finance expands AI capabilities with Deep Search and prediction markets Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.
Display Google adds Waze inventory to Performance Max and expands channel reporting Google announced November 6, 2025, that Waze ads join Performance Max for store goals campaigns in the U.S., while channel performance reporting expands across all campaigns.
Search Google executives hint at a unified AI search interface Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.
DOOH VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.
Video YouTube Shorts revenue per watch hour matches traditional video in US YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Search Google phases out practice problem and dataset structured data Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.
Data Google Ads Editor 2.11 adds Performance Max search term reports Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
Data French regulators fine Doctolib €4.66 million for antitrust violations France's Autorité de la concurrence fined Doctolib €4.66 million for exclusivity clauses and predatory acquisition of competitor MonDocteur.
AI Common Crawl defends archive practices amid deletion claims Nonprofit Common Crawl issued November 4 statement defending data collection methods, citing technical constraints preventing content deletion.
Video Magnite reports strong Q3 2025 results with CTV growth Magnite exceeded expectations with 18% CTV growth in Q3 2025, reaching $75.8 million. Netflix partnership expansion and agency marketplace momentum drove performance.
Retail IAB releases measurement framework for commerce media campaigns IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
Retail DoorDash drives 27% revenue growth with advertising gains in Q3 DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.
Data IAB Australia publishes data deletion framework explainer for adtech IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
Social Pinterest reaches 600 million users while revenue climbs 17% in third quarter Pinterest hits 600 million users in Q3 2025 with $1.049 billion revenue, up 17% year-over-year. International markets accelerate growth despite stock decline.
Retail Tariff concerns push 34% of shoppers to start holiday buying early Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
AI Newton Research launches agentic AI analytics app within Snowflake for advertising measurement Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.
