Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

Video - Feb 09, 2026 Magnite bets on Spain's programmatic potential with first Madrid office

Magnite opens first Madrid office as independent ad tech platform expands into Spanish market

Gadea Rodriguez Fernandez joins from PubMatic as largest independent sell-side platform expands Southern European footprint.

by Luis Rijo

AI - Feb 09, 2026 Microsoft quietly kills 35-year-old Publisher after October 2026

Microsoft ends support for Publisher desktop publishing software on October 13, 2026, redirecting users to Word and PowerPoint alternatives after 35 years.

by Luis Rijo

Audio - Feb 08, 2026 Amazon makes its AI assistant free for Prime members in subscription gambit

Echo Show display featuring Alexa+ home screen with recipes, shopping lists, smart home controls, and calendar

Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.

by Luis Rijo

AI - Feb 08, 2026 Apple lets AI agents write Swift code directly in Xcode

Xcode 26.3 agentic coding showing AI agent modifying Swift code with real-time thinking process display.

Apple releases Xcode 26.3 with agentic coding support for Anthropic's Claude Agent and OpenAI's Codex, enabling developers to use AI agents throughout app development.

by Luis Rijo

AI - Feb 08, 2026 AI author warns "Gartner is dying" as research firm's stock crashes 31%

Gartner stock chart showing 5-year decline from $600 to $156, down 4.97% with sharp 2025-2026 drop.

Prominent AI book author Andriy Burkov declared Gartner's business model fundamentally broken following the research firm's February 3 earnings that sent shares plunging 31 percent.

by Luis Rijo

AI - Feb 08, 2026 Major retailer slashes site visit costs by 75% using sell-side AI decisioning

Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.

by Luis Rijo

Video - Feb 08, 2026 Nielsen pilots wearable tech to count who's actually watching the Super Bowl

Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.

by Luis Rijo

AI - Feb 08, 2026 Milano Cortina 2026 Olympics faces backlash over AI-generated content

Milano Cortina 2026 Olympics drew criticism for AI-generated promotional content featuring Sabrina Impacciatore, raising brand safety concerns as advertisers confront quality issues.

by Luis Rijo