Search Featured Google launches Performance Max for Marketplaces This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Audio Featured Understanding Light and Heavy audio listeners New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Display Featured Amazon Ads expands AI image generation to Sponsored Display campaigns AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
Retail Featured Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
Retail Featured Amazon Ads enhances Account Management with nested manager accounts This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
Display Featured Twitch expands Content Controls to display advertising Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.
Social Featured Instagram unveils new Stickers to enhance story engagement These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.
Video The Acolyte debuts new trailer, targeting fans on Star Wars Day On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
Video Featured FuboTV reports Q1 2024 results: strong subscriber growth Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Search Featured Google Ads to pause low-activity keywords Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Retail Featured Amazon DSP unveils Creative Gallery to streamline ad creation Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Data Marin Software reports lower revenue in Q1 2024 Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.
DOOH JCDecaux reports strong Q1 2024 performance, exceeding expectations The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.
Data Monocle launches AI Platform to personalize promotions for DTC brands The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.
Data Acxiom and ActionIQ partner to deliver Composable Customer Data Platform Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.
Data GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.
Data Apple updates App Distribution Terms in the European Union Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.
Video SAG-AFTRA selects Nielsen for streaming content measurement This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Data Roku and iSpot partner to enhance streaming TV Measurement Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
Data Featured Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
Data Featured Google still Search King, Bing lags despite Microsoft's Copilot efforts Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Data Featured Chrome maintains its dominant position with a significant market share Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.
Data Featured Looker Studio update: enhanced chart customization with titles and styling options Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.
Data Irish digital ad spend surges in 2023, fueled by video and social media growth Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.
Social Featured Snap ads platform update: driving performance and brand safety in Q1 2024 Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.
