Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9107 Articles

AI - Mar 31, 2026 South Korea rewrites the rulebook on pseudonymous data for AI

South Korea's PIPC risk-based data framework sorts AI processing into three compliance tiers.

South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.

by Luis Rijo

Data - Mar 31, 2026 IAS and Mastercard turn media quality into live sales signals

IAS and Mastercard logos connected by data streams in a digital advertising control room.

IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

by Luis Rijo

Social - Mar 31, 2026 Reddit opens its publisher toolkit to everyone - and the timing is no accident

Reddit's Snoo mascot carrying a coffee cup and bag, representing publisher tools launch.

Reddit opened its free publisher tools to any media outlet on March 30, 2026, after six months of beta testing showed median post views up 46%.

by Luis Rijo

Retail - Mar 31, 2026 Your orphaned ASIN is costing you sales - Amazon's fix is two fields

Amazon Seller Central interface used to submit the Newer Version Widget linking old ASINs to new ones.

Amazon's Newer Version Widget links old ASINs to updated products via Seller Central, cutting lost sales 20-30% during stock transitions and driving 15-25% CTR.

by Luis Rijo

AI - Mar 30, 2026 Google expands loyalty program ads to 14 countries and AI surfaces

Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits.

by Luis Rijo

Data - Mar 30, 2026 UK travel marketers bet on bigger budgets despite economic clouds

Bar chart showing UK travel marketers' 2026 marketing budget expectations from Impression report.

UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy.

by Luis Rijo

Search - Mar 30, 2026 Teen's plan to save family rental with SEO caught Google's attention

Empty rural stone farmhouse in Spain with pool, no guests — family vacation rental near Segovia.

Google's John Mueller responded today on Reddit to a teenager trying to save his family's Spain vacation rental with SEO, warning that rankings are not guaranteed and competition from aggregators is fierce.

by Luis Rijo

Data - Mar 30, 2026 Reddit labels good bots and removes 100,000 bad ones daily

Reddit's Snoo mascot overwhelmed by an army of bots wiring circuits into its head.

Reddit's new [App] label standardizes how permitted bots appear on the platform, as the company removes 100,000 automated accounts per day.

by Luis Rijo