Data E-commerce app installs drop 14% despite 2% session growth Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.
Video Disney expands streaming advertising reach through NFL partnership ESPN gains direct control of NFL Network assets while advancing streaming technology integration across Disney platforms.
Social Snap expands Sponsored Snaps amid platform challenges and growth metrics Platform reaches 932 million monthly users as new ad format drives conversions.
Data LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.
Data Australian digital advertisers prioritize first-party data amid AI challenges Industry survey reveals growing confidence in contextual targeting while data security concerns persist
AI Only 7% want Meta to use their data for AI, finds survey Study reveals stark disconnect between user preferences and company claims of legitimate interest.
Data TikTok partners with Scope3 for transparent ad campaign emissions tracking TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.
Search Semrush posts 20% revenue growth as AI products accelerate adoption Q2 2025 results show $108.9 million revenue with enterprise customers paying $50,000+ annually surging 83% year-over-year.
AI Meta leaked scraping list reveals massive content harvesting operation Whistleblowers reveal tech giant bypassed website protections to harvest 6 million domains for AI training.
AI Kontext secures $10M to scale AI-powered advertising in GenAI apps Startup claims 66% revenue increase through contextual ad technology targeting AI chatbots.
Search Google executives contradict research on AI search traffic impact Google leadership maintains artificial intelligence features increase website referrals while independent studies document substantial traffic declines for publishers.
AI Bing adds GPT-4o image generation alongside DALL-E3 model Bing Image Creator now offers dual model options with GPT-4o delivering enhanced quality while maintaining DALL-E3 accessibility.
Display Google advertising monopoly exposed in new book Former executive documents secret programs Bernanke and Poirot used to manipulate auction systems.
Data Scope3 launches AI brand safety integration with Amazon DSP Custom AI models and agentic decisioning now available for programmatic advertising campaigns.
AI Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms New GenAI Lens tool monitors brand mentions across ChatGPT, Claude, Gemini and other major AI assistants, filling blind spots in digital marketing.
Audio Bragi partners with OpenAI for AI-powered headphone experiences Audio platform pioneer announces ChatAI app launch for Summer 2025, enabling brands to integrate GPT voice assistants.
DOOH MRC opens public comment for out-of-home audience measurement standards phase 2 Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
Search Microsoft introduces Copilot Mode in Edge browser with AI-powered features Experimental browser mode integrates voice navigation, multi-tab analysis, and streamlined interface design.
AI German study shows generative AI adoption varies sharply by demographics New research from YouGov reveals stark differences in how German workers embrace artificial intelligence tools, with age and education creating significant divides in workplace technology adoption.
Data Google Analytics now suggests tracking AI chatbots in custom channel groups Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.
DOOH Programmatic digital out-of-home adoption reaches 30% in China China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.
DOOH JCDecaux India unlocks programmatic targeting at Bengaluru International Airport Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
Video Microsoft launches Premium Streaming campaigns including Netflix Microsoft Advertising quietly launches new video campaign format targeting premium streaming platforms like Netflix and Roku.
Retail Chinese giant JD.com offers €2.2 billion for Media Markt and Saturn Chinese e-commerce company launches voluntary takeover bid for Media Markt and Saturn parent at €4.60 per share premium.
Data Microsoft gets EU hall pass despite admitting it can't protect European data Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.
