Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9107 Articles

Social - Mar 28, 2026 TikTok's TopReach merges two premium ad slots - and promises 59% more reach

TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.

by Luis Rijo

Social - Mar 28, 2026 TikTok Pulse suite targets brand-safe trends with new creator and AI tools

TikTok Pulse Premiere publisher partners across entertainment, sports, and lifestyle categories.

TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.

by Luis Rijo

Retail - Mar 28, 2026 Amazon's AI shopping prompts are now billable: what changed on March 25

Amazon Sponsored Products prompts inside Rufus AI on mobile, showing sponsored questions.

Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.

by Luis Rijo

AI - Mar 28, 2026 Dutch court bans Grok from generating non-consensual nude images

Amsterdam's court today banned xAI's Grok from generating non-consensual nude and child sexual abuse images in the Netherlands, imposing €100,000 daily fines.

by Luis Rijo

Search - Mar 28, 2026 Google's March 2026 core update is here - and it follows spam by just 3 days

Google's March 2026 core update unleashes ranking chaos across the web in a digital storm.

Google's March 2026 core update began rolling out on March 27 at 02:14 PDT, days after the spam update - here is what search professionals need to know.

by Luis Rijo

Data - Mar 28, 2026 TCF enforcement more than doubled in 2025, IAB Europe report shows

TCF user consent flow: how a TC String carries privacy choices from CMP to vendors.

IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.

by Luis Rijo

Social - Mar 28, 2026 Austria's influencer marketing gets its first rulebook - and the industry wrote it

Cover of The Paper, Austria's first influencer marketing guide for creators, agencies and brands.

Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.

by Luis Rijo

Retail - Mar 28, 2026 BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox

AI agent filters a flood of emails in a digital cathedral, sorting gold from static.

Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.

by Luis Rijo