Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.
Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.
Noah Kagan publicly acknowledged today that AppSumo's revenue has declined 50% over the past two years, as the digital marketplace confronts fundamental challenges threatening its business model built on lifetime software deals for entrepreneurs.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Spotify this week launched Page Match and Bookshop.org integration, enabling seamless format switching and physical book purchases through the streaming app.
Spotify today launched About the Song in beta, offering Premium users in six markets swipeable story cards that reveal song meanings and creative context.
Google this year reduced Googlebot's file size limit from 15MB to just 2MB per resource, marking an 86.7% decrease that could reshape technical SEO practices across the web.
