AI Google search head reveals "game system" approach as AI mode begins advertising rollout Google's AI search transformation accelerates with revenue focus while maintaining vigilance against SEO manipulation tactics.
Data Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.
Video Featured RTL acquires Sky Deutschland in the largest media deal since 2000 RTL Group will create streaming giant with 11.5 million subscribers to compete against global platforms.
Search Google tests preferred sources in Top Stories for personalized news feeds Google's new Labs experiment allows users to star favorite news sources, potentially reshaping how publishers compete for visibility in search results.
AI AI models fake understanding while failing basic tasks MIT research reveals language models can define concepts but cannot apply them consistently
Display Google unveils Offerwall to expand publisher monetization options Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.
Display Featured Google clarifies value-based bidding requirements for Demand Gen campaigns Google specifies conversion thresholds for Demand Gen value bidding, requiring 50+ conversions for advanced strategies.
Data UK modernizes data protection with new automated decision framework UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.
Data Google Analytics adds nine new data sources for cost data import Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.
AI "People will figure it out": Google CEO on publisher compensation future Google executive suggests creators will develop content specifically for artificial intelligence platforms during industry summit.
Data Google Ad Manager expands postal code targeting to Spain and Italy Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.
Data Google AdMob cuts historical data retention periods for mobile publishers AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.
Search Google announces Restricted Access Features for AdSense Search Google launches tiered access system limiting advanced search advertising features based on publisher compliance records.
AI Claude artifacts expand to enable AI-powered app creation Interactive development platform eliminates deployment complexity while enabling cost-free app sharing.
AI Google launches AI Mode in India with multimodal search capabilities Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy.
Search Google Ads tests compact segment dropdown menu in advertiser console New interface reduces visual space while maintaining functionality across campaign analytics
Data Amazon launches geographic insights feature to identify untapped markets Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.
AI Google executive defends AI search features amid publisher traffic concerns Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration.
AI Australia concludes major digital platform inquiry with 35 recommendations Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.
Display Equativ completes Sharethrough integration to create global media platform Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.
Social Meta launches opportunity score globally for all advertisers Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.
Display French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.
Video Microsoft's Xandr DSP closure opens doors for independent players Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.
Display Former Google exec exposes ad empire's secret schemes in new book Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.
Display Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.
