Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

AI - Feb 05, 2026 Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users

Alphabet Q4 2024: Gemini App reaches 750M users, YouTube hits $60B in ads and subscriptions

Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.

by Luis Rijo

Retail - Feb 05, 2026 Criteo's AI shopping service outperforms text-based rivals by 60% as commerce data trumps semantic matching

Criteo AI shopping assistant displays furniture recommendations with prices and availability status

Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.

by Luis Rijo

AI - Feb 05, 2026 Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot

Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.

by Luis Rijo

AI - Feb 04, 2026 EDO launches AI agent that reads TV ad performance in seconds

Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.

by Luis Rijo

AI - Feb 04, 2026 Google's AI summaries now swallow 58% of clicks that once went to websites

Ahrefs study shows Google AI Overviews reduce organic clicks by 58% as search traffic vanishes into AI void

Google AI Overviews reduce organic clicks by 58% in December 2025, up from 34.5% in April 2025, as search becomes increasingly zero-click.

by Luis Rijo

AI - Feb 03, 2026 AI ads perform as well as humans - if they don't look AI-made

Human faces in ads drive trust: authentic warmth beats AI polish in performance study.

Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.

by Luis Rijo

Video - Feb 03, 2026 ProSiebenSat.1 earnings fall short as German TV advertising contracts 4%

German TV advertising revenue declines as broadcasters face streaming competition pressures

ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.

by Luis Rijo

Video - Feb 03, 2026 Fubo reports $1.54 billion Q1 revenue as ESPN reseller partnership expands streaming reach

Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.

by Luis Rijo