Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

Search - Feb 02, 2026 Google increases local pack ads by 733% in three months

Google local pack ads surge from 1.46% to 21.99% across tracked mobile keywords in four months

Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.

by Luis Rijo

Retail - Feb 02, 2026 Amazon opens its advertising APIs to AI agents through industry protocol

Amazon Ads MCP Server connects AI agents to advertising APIs through Model Context Protocol

Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.

by Luis Rijo

Search - Feb 02, 2026 Traditional search holds steady while query language evolves

Traditional search holds 10% of desktop activity while AI tools reach 0.77% in Q4 2025 clickstream analysis.

Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.

by Luis Rijo

AI - Feb 02, 2026 German court dismisses surgeon's AI Overview lawsuit but confirms Google can be liable for false information

Judge's gavel meets AI brain over smartphone in dramatic courtroom technology clash

Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.

by Luis Rijo

Data - Feb 02, 2026 Google expands tag gateway reach with Akamai CDN integration

Google tag gateway routes measurement through advertiser domains via Akamai, Cloudflare, and GCP CDNs.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

by Luis Rijo

AI - Feb 02, 2026 Nearly half of marketers encounter AI errors weekly as study exposes trust gap

AI reliability split: confident marketer with data vs. errors and warnings

NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.

by Luis Rijo

AI - Feb 01, 2026 Google reveals secret behind training AI agents that browse the web

Google's SAGE framework uses dual AI agents in feedback loop to generate complex search training data

Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.

by Luis Rijo

Data - Feb 01, 2026 CMOs say they trust agencies but still switch them anyway

Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Rijo