Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9120 Articles

Social - Mar 24, 2026 Pinterest's no-experience ad boost tool is here - but is it enough?

Pinterest Promote a Pin interface showing goal setup, daily budget, and Pin Stats on mobile.

Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.

by Luis Rijo

AI - Mar 24, 2026 Nexxen bets on unified AI optimization to fix CTV's measurement gap

Glowing data streams connect a smart TV to multiple devices in a dark control room.

Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

by Luis Rijo

Video - Mar 24, 2026 A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions

Fragmented ad signals consolidating into streamlined pod-level programmatic streaming flow.

A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

by Luis Rijo

Search - Mar 24, 2026 Google's March 2026 spam update is live - what changed and why it matters

Google Search Status Dashboard showing the March 2026 spam update released on March 24 at 12:18 PDT.

Google released the March 2026 spam update on March 24 at 12:18 PDT, targeting global search spam across all languages. Rollout may take days.

by Luis Rijo

Retail - Mar 24, 2026 RTB House study: 60% of US shoppers arrive at sites without a specific item

RTB House data: 47% of US shoppers compare 3-5 options before buying a $30-$100 apparel item.

RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.

by Luis Rijo

Display - Mar 24, 2026 AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles

Display prospecting CPM trends 2024-2026 showing 11% year-over-year decline in early 2026.

AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.

by Luis Rijo

AI - Mar 24, 2026 Google NewFront 2026: Gemini takes over Google Marketing Platform

Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.

by Luis Rijo

Retail - Mar 24, 2026 Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube

Kroger Precision Marketing and YouTube logos on blue background for Google Commerce Media Suite.

Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.

by Luis Rijo