Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
