Data What means CPC? CPC means Cost Per Click. This metric is calculated by dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your CPC for this campaign was 3 euros. Try out our CPC Calculator.
Data CPC: the key metric in Pay-Per-Click advertising CPC stands for Cost Per Click. It's a pricing model used in online advertising where you, the advertiser, pay a specific amount each time someone clicks on your ad. This model is often referred to as pay-per-click (PPC).
Data Cookies These small pieces of information, stored locally on users' devices, play a pivotal role in the online advertising ecosystem. Understanding their function, limitations, and evolving alternatives is essential for marketing professionals navigating this dynamic landscape.
Data What are Cookies? A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen, etc) of the user. There are first-party cookies or third-party cookies. First party cookies are the ones that belong directly to the website you are browsing. If you visit ebay.
Data Ad Server An ad server, also known as an ad serving platform, is the central hub responsible for delivering ads to the intended audience. It functions as a mediator between advertisers, who create and want to distribute ads, and publishers, who provide spaces for those ads to appear.
Data Ad Serving Ad serving stands as a crucial component, ensuring that ads are delivered seamlessly and effectively across a vast network of websites, apps, and social media platforms.
Data What is an Adserver? Ad Server is the server that does the ad serving. It can belong to the publisher or to the advertiser. In Supply (Publisher) and in Demand (Advertiser), the Adserver does the same. For both, the adserver will measure the impressions, clicks, errors. If connected to RTB, the matches, bid requests,
Display Blocklist Among the arsenal of tools available, blocklists have emerged as a powerful mechanism for enhancing campaign performance and protecting brand reputation.
Display Allowlist An allowlist is a list of specific websites, publishers, or apps where advertisers are willing to have their ads appear. This list acts as a whitelist, preventing ads from being placed on irrelevant or undesirable sites.
Display Animated GIF Among the diverse array of tools and strategies, animated GIFs have emerged as a powerful force, captivating viewers with their dynamic visuals and ability to convey messages effectively.
Display What is an Animated GIF? An animated image combines multiple images in one file. The result is a animated gif, displayed sequentially, giving the appearance of movement. GIF (Graphics Interchange Format) is one of the oldest image file types, introduced by CompuServe in 1987. It was very widespread on web as the image file type
Data Trading Desk In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.
Display What is a Trading Desk? A Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) or other audience buying technologies, and an agency. The Trading Desk uses data from an audience (first party or third party), from the ad exchanges and from the ad
Social TikTok launches Pro Accounts offering new insights to creators TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.
