IAB Tech Lab outlines critical connected TV advertising standards needed
Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google search expert warns against building site liability with automated content
John Mueller cautions that LLM topic clusters create reasons for users to avoid websites rather than engage with them.
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Microsoft Clarity enforces cookie consent requirements across Europe
Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.
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Google introduces AI Max match type but industry experts flag concerning network expansion
Industry professionals raise concerns about AI Max aggressive Search Partner Network expansion while Google introduces new match type reporting for automated campaigns.
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Google Ads Asset Studio beta now available to advertisers worldwide
Google Ads introduces comprehensive creative production platform eliminating need for external design tools as Asset Studio beta reaches global accounts.
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Dark traffic exposes blind spot in digital advertising as nearly 1 billion users become invisible
New research reveals brutal adblockers have cut off 976 million users from publishers, threatening the economic foundation of web publishing.
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Google advances image generation in Gemini with character consistency features
Gemini app receives significant image generation improvements with character preservation, conversational editing capabilities, and enhanced logic reasoning for complex visual creation tasks.
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Reddit Pro launches mobile app to capture AI-driven marketing opportunities
Reddit announces mobile expansion of business tools as platform becomes primary AI content source, targeting marketers navigating search landscape changes.
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Spotify introduces Messages for content sharing among friends and family
Spotify launches Messages feature on August 26, 2025, enabling one-on-one conversations with content sharing for users aged 16+ in select markets, expanding social.
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Vistar expands programmatic DOOH access to Brazil market
Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens.
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Google enhances AI Mode with embedded links to boost web exploration
Google introduces inline link improvements and expands Web Guide testing as AI Mode addresses user preference for source access.
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Brainlabs study reveals three consumer search personas across 3,000 journeys
Research identifies traditionalists, augmenters, and dissenters as marketers face 2.5-platform purchase journeys with gender-based AI adoption gaps.
