Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9482 Articles

DOOH - Aug 05, 2025 MRC opens public comment for out-of-home audience measurement standards phase 2

MRC out-of-home advertising measurement standards with digital billboards and viewability metrics

Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

by Luis Rijo

Search - Aug 05, 2025 Microsoft introduces Copilot Mode in Edge browser with AI-powered features

New Copilot Mode homepage in Microsoft Edge showing unified search and chat interface with AI-powered browsing tools.

Experimental browser mode integrates voice navigation, multi-tab analysis, and streamlined interface design.

by Luis Rijo

AI - Aug 05, 2025 German study shows generative AI adoption varies sharply by demographics

German AI Adoption Patterns by Demographics

New research from YouGov reveals stark differences in how German workers embrace artificial intelligence tools, with age and education creating significant divides in workplace technology adoption.

by Luis Rijo

Data - Aug 05, 2025 Google Analytics now suggests tracking AI chatbots in custom channel groups

AI chatbots ChatGPT, Gemini, Copilot, Claude, Perplexity connecting to Google Analytics dashboard

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

by Luis Rijo

DOOH - Aug 05, 2025 Programmatic digital out-of-home adoption reaches 30% in China

China pDOOH market shows 30% adoption rate in VIOOH's 2025 State of Nation report on programmatic advertising.

China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.

by Luis Rijo

DOOH - Aug 05, 2025 JCDecaux India unlocks programmatic targeting at Bengaluru International Airport

Digital advertising screen displays Samsung Galaxy Book4 Pro ad to queuing passengers at airport terminal.

Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

by Luis Rijo

Video - Aug 05, 2025 Microsoft launches Premium Streaming campaigns including Netflix

Microsoft Advertising quietly launches new video campaign format targeting premium streaming platforms like Netflix and Roku.

by Luis Rijo

Retail - Aug 04, 2025 Chinese giant JD.com offers €2.2 billion for Media Markt and Saturn

Chinese e-commerce company launches voluntary takeover bid for Media Markt and Saturn parent at €4.60 per share premium.

by Luis Rijo