Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

AI - Mar 14, 2026 Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying

Claude's Audience Agent interface showing five early tech adopter audience segments with match scores.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

by Luis Rijo

Video - Mar 14, 2026 Niche streamers say EU rules are quietly strangling them

Chains and red tape bind glowing streaming screens before the EU Parliament building.

Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

by Luis Rijo

Audio - Mar 14, 2026 Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion

Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

by Luis Rijo

AI - Mar 14, 2026 The Trade Desk tests Claude for campaign creation

Robotic hand configuring programmatic ad campaign settings on a holographic DSP dashboard.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

by Luis Rijo

Video - Mar 14, 2026 YouTube's hidden ad complexity: what programmatic buyers get wrong

Thousands of YouTube channel thumbnails spreading to the horizon, with a red play button at center.

YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

by Luis Rijo

AI - Mar 14, 2026 BuzzFeed's going concern warning signals digital media's debt trap

A figure stands at a crumbling cliff edge as a digital city fades into fog below.

BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.

by Luis Rijo

Display - Mar 14, 2026 IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

by Luis Rijo

AI - Mar 14, 2026 Young people find digital marketing "meh" - and that's the industry's real problem

Downsides of working in digital marketing: pressure for results leads at 49%, IAB Polska 2025 survey.

IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

by Luis Rijo