Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8673 Articles

AI - Jan 22, 2026 Former Extreme Reach CEO takes MINT's helm as advertising operations hit breaking point

Louisa Wong appointed MINT CEO to lead advertising resource management platform global expansion

Louisa Wong becomes CEO of MINT on February 2, bringing two decades of agency and adtech experience to lead advertising resource management platform as industry faces fragmentation.

by Luis Rijo

Display - Jan 22, 2026 Amazon unleashes Prebid adapter publishers actually wanted

Amazon Publisher Services launches open beta Prebid adapter connecting publishers to Amazon demand plus 60+ buyers while reducing latency and preserving existing workflows.

by Luis Rijo

AI - Jan 22, 2026 Yelp bets $270M on AI with Hatch acquisition to automate services leads

Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.

by Luis Rijo

AI - Jan 22, 2026 AI psychosis warning: the "assistant axis" controlling model behavior

Human figure wrapped in glowing AI neural networks illustrating persuasive influence and persona drift

WordPress founder Matt Mullenweg warns of AI psychosis as Anthropic researchers identify neural patterns governing AI personas and methods to prevent harmful drift.

by Luis Rijo

Display - Jan 22, 2026 Vox Media becomes latest major publisher to sue Google over ad tech monopoly

Vox Media filed a federal antitrust lawsuit on January 14, 2026, alleging Google's monopolization of advertising technology markets deprived the publisher of billions in revenue.

by Luis Rijo

AI - Jan 21, 2026 Why developers are obsessed with Claude Code

Anthropic's Claude Code transforms software development through file system access and Unix commands, threatening traditional SaaS models while accelerating 2026's AI coding adoption.

by Luis Rijo

Search - Jan 21, 2026 Google files appeal challenging six-year search remedies

Judge's gavel shatters Google's search monopoly as Chrome icons and devices scatter across courtroom.

Google filed notice of appeal on January 16, 2026, challenging U.S. District Court's final judgment imposing six-year behavioral remedies including data sharing, syndication requirements, and Technical Committee oversight following search monopoly ruling.

by Luis Rijo

Display - Jan 21, 2026 Digital Advertising Alliance sides with ad tech in Washington political ad case

Digital advertising platforms and government regulation illustration for political ad disclosure

Major platforms abandoned Washington political advertising after state imposed disclosure requirements that industry group argues create unconstitutional burdens.

by Luis Rijo