Display Nativo adds standard display ads to native platform Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15.
AI Google presents AI Max framework during live stream Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.
Video YouTube allows mid-stream switch from public to subscriber-only broadcasts Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.
Retail Topsort acquires Phuzion Media to enter UK retail media market Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.
AI Skepticism grows over AI shopping agents as ChatGPT checkout launches Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.
Search Google launches AI features for Discover and Search sports updates Google announced two AI-powered features on October 13, 2025: an upgraded Discover feed with preview expansions and a "What's new" sports button for Search.
Search Nano Banana expands to Search and NotebookLM with 5 billion images created Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.
Search Google introduces sticky sponsored results label and hide ads control Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.
Display Meta unveils Q5 marketing strategy for mobile game developers Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
Video PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.
Search Google warns UK rules could slow innovation after designation Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.
AI OpenAI promotes business solutions through Reddit advertising OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
Data Spotify deploys machine learning to automate user acquisition campaigns Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
Retail Criteo partners with DoorDash for multi-year retail media expansion Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
AI How Indianapolis residents beat Google's $1 billion data center proposal Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
Data Irish regulator rules remote access constitutes data transfer Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
Display Mozilla Ads selects Index Exchange as first programmatic partner Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
AI Marketing funnel framework maps five stages from awareness to loyalty Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
Retail Topsort partners with Breuninger for luxury retail media in Europe Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
Video YouTube clarifies Partner Program eligibility metrics for watch hours YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
DOOH Samsung refrigerators reveal Silicon Valley's degradation playbook Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
Search AdSense for Search tightens Referrer Ad Creative requirements Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
Display DNPA adopts Magnite Access for publisher data infrastructure Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
Video California mandates volume control for streaming service advertisements California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
Search Google alters automatic conversion goal settings in API update Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
