DoubleVerify reveals North America's ad quality improvements amid rising bot fraud
Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Internet outages reach 'shutdown season' across 125 countries in Q2 2025
Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.
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Netflix breaks into top 3 media distributors for first time
Netflix posts largest monthly increase among media companies climbing to 8.3% share.
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Streaming share rebounds to 23.7% in Mexico after 2024 decline, Nielsen data shows
Mexico's streaming viewership surges in June 2025, reversing previous year's downturn with expanded measurement.
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Walmart limits beauty sales to brand owners and authorized sellers
Retail giant restricts third-party sellers in beauty categories, requiring enhanced documentation for continued marketplace access.
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AI keywords tracked in Pew Research study explained
Individual analysis of every artificial intelligence term used to identify AI content across 2.5 million webpage visits.
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AI search summaries reduce link clicks for Google users
58% of users encountered AI-generated summaries in March 2025, with only 8% clicking on traditional search results when these features appear.
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Google's AI Overviews appear outside top position only in 8.64% of searches
Analysis reveals AI summaries can only rank as low as sixth position across multiple countries.
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Tech publisher Geekflare shuts down content team after Google algorithm impact
Independent tech publisher reduced from 53 employees to 2 following search traffic decline, highlighting industry-wide concerns over algorithmic changes.
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Google expands Ad Manager partner guidelines with machine learning restrictions
New restrictions prohibit using advertising creatives for training AI models as platform refines usage boundaries.
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Google's June 2025 core update brings dramatic ranking changes in 16 days
Major algorithm update completed July 17 shows HCU recovery patterns and AI Overview impact across verticals.
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SEO survives AI search disruption as expert challenges industry hype
Industry veteran Lily Ray debunks claims that artificial intelligence search tools spell the end for traditional SEO practices.
