Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Data - Mar 14, 2026 EU publishes 100+ responses on rules that could reshape big tech ad targeting

The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

by Luis Rijo

Video - Mar 14, 2026 CTV's conversion gap: why advertisers still can't close the loop on the big screen

Ghostly devices float in a dark living room as a smart TV streams, showing CTV attribution gaps.

IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

by Luis Rijo

Retail - Mar 14, 2026 Retail media accounting rules create hidden revenue gaps for CMNs

Retailer P&L comparison showing how IFRS accounting shifts retail media from COGS to revenue.

IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.

by Luis Rijo

AI - Mar 14, 2026 SerpApi pushes to kill Reddit's DMCA suit over Google scraping

Reddit's Snoo mascot behind bars clutching user posts as robotic API arms breach the gate.

SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

by Luis Rijo

AI - Mar 14, 2026 Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp

Meta Messenger scam detection warning showing AI review prompt and common scam signs on mobile.

Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.

by Luis Rijo

AI - Mar 14, 2026 Jeff Green's $150M stock bet and the AI future he's betting on

Jeff Green (The Trade Desk) and Ari Paparo (Marketecture) on stage at Marketecture Live 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

by Luis Rijo

AI - Mar 14, 2026 Sorrell says CFOs, not CMOs, will force AI adoption in agencies

Sir Martin Sorrell and Josh Spanier on the Frontier CMO podcast discussing AI transformation in agencies.

Sir Martin Sorrell argues agency holding companies face overcapacity and structural decline as CFOs drive AI adoption, with Monks producing millions of assets for GM and BMW.

by Luis Rijo

Data - Mar 14, 2026 Kochava adds 6 partners to certification program, expanding beyond social giants

Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

by Luis Rijo