AI Google releases open source MCP server for Ads API integration Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.
Data Wunderkind challenges static marketing journeys with real-time approach Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.
Search Google expands AI Mode to over 40 countries and territories Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.
Search HouseFresh achieves notable traffic recovery after Google algorithm impacts HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.
Video MTV closes music channels across UK and EU after December 31 MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
Data Google Analytics launches Meta and TikTok cost data import integrations Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.
Data Google expands Web to App Connect across multiple campaign types Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.
Search Penske Media files antitrust lawsuit against Google over AI content practices Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.
Data Meta showcases data clean room results at Australia's measurement conference Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
DOOH iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
Retail Google Shopping duplication tactic sparks policy compliance warnings LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
Data Nielsen and Adelaide integrate attention metrics with reach data Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
Data Scope3 aligns emissions model with GMSF v1.2 framework Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
Retail Admetrics releases 150-page Black Friday playbook after record 2024 sales Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
Retail September retail spending dips 0.49% as consumers pause before holiday season Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
Data IAB unveils incrementality framework for commerce media budgets Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
Retail European retail media spending reaches €13.7 billion with 21.1% growth IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
Retail IAB Europe opens public comment on commerce media standards IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
AI Adobe releases AI agents targeting B2B sales and marketing workflows Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
Display The Trade Desk CEO unveils OpenAds to combat supply chain manipulation Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
AI Claude launches file creation for professional documents Anthropic introduces document generation capabilities for Excel, PowerPoint, Word, and PDF formats across paid subscriptions.
Retail TTD enables programmatic retail media buying through Koddi partnership The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.
AI Google faces publisher backlash over AI search control limitations Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
Retail Amazon introduces seller challenge feature for enforcement appeals Account Health Assurance sellers gain new appeal mechanism with 48-hour response timeframe and structured review process for disputed policy decisions.
Search CMA designates Google with Strategic Market Status following investigation UK regulator officially designates Google with Strategic Market Status after nine-month investigation, finding the company holds substantial market power in search.
