Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
X's open-sourced algorithm reveals no explicit URL penalties, yet links get 94% fewer views. The code shows how engagement prediction creates indirect demotion.
by Luis Rijo
X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.
by Luis Rijo
Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.
by Luis Rijo
Netflix reports 325 million paid memberships and $12.05 billion Q4 revenue, projects advertising revenue doubling to $3 billion in 2026 with Warner Bros deal.
by Luis Rijo
AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.
by Luis Rijo
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
by Luis Rijo
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
by Luis Rijo
Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.
by Luis Rijo