Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9524 Articles

Data - Jul 12, 2025 Utiq certifies fifty-five as trusted partner in France for privacy advertising

Fifty-five becomes certified Utiq Trusted Partner for privacy-first advertising solutions in France.

Telecommunications-powered advertising platform expands European reach through Paris-based data marketing consultancy partnership.

by Luis Rijo

AI - Jul 12, 2025 LangChain's six-stage framework for production AI agent development

LangChain's 6-stage AI agent framework: Define, Design SOP, Build MVP, Connect, Test, Deploy for production.

New methodology addresses enterprise failures by emphasizing Standard Operating Procedures before technical implementation.

by Luis Rijo

Audio - Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers

Gen Z shopper responds to digital audio ads vs Baby Boomer reading print materials in retail store

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

by Luis Rijo

Search - Jul 12, 2025 Google advocates outline SEO fundamentals for small businesses

Google Search Advocates discuss SEO fundamentals for small businesses in episode 95 podcast July 2025

Google Search Advocates address practical optimization strategies, customer research methods, and timing expectations in latest podcast episode focusing on small business website development.

by Luis Rijo

AI - Jul 12, 2025 Google expands Flow AI video tool with speech generation and global reach

AI-generated video of two small dogs created using Google's Flow platform with Veo 3 technology for filmmakers.

Google's Flow platform introduces speech functionality to image-to-video creation while extending availability to 76 additional countries on July 10, 2025.

by Luis Rijo

Video - Jul 11, 2025 Digital advertising leaders converge for IAB Europe's H1 2025 insights

Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.

by Luis Rijo

Social - Jul 11, 2025 Bluesky implements age verification system for UK users

Bluesky's age verification interface shows KWS integration for UK Online Safety Act compliance

Decentralized social platform deploys Epic Games' verification service amid Online Safety Act compliance requirements.

by Luis Rijo

Audio - Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners

Young woman listening to Spotify podcasts with headphones, representing automated podcast advertising reach to 170M listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

by Luis Rijo