Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Display - Mar 09, 2026 Canada's $91B Google ad tech case clears its biggest legal hurdle yet

Canadian Competition Tribunal bench where Google's constitutional challenge was dismissed in 2026.

Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.

by Luis Rijo

Data - Mar 09, 2026 Sparkfly and PlayOn Sports bet on high school fans to crack attribution

Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.

by Luis Rijo

DOOH - Mar 09, 2026 VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market

OUTFRONT digital billboard displays PGIM ad in Times Square, New York City at night.

VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

by Luis Rijo

DOOH - Mar 09, 2026 US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown

US OOH ad spend forecast from $3.4B in 2022 to $4.0B in 2026, per Guideline data.

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

by Luis Rijo

AI - Mar 09, 2026 Court denies xAI's bid to block California AI training data law

Courtroom gavel and neural network screen illustrating xAI's AB 2013 legal defeat.

A federal judge denied xAI's motion to block California's AB 2013 AI training data transparency law on March 4, finding constitutional claims insufficiently developed.

by Luis Rijo

Data - Mar 09, 2026 TAG hands out 307 seals to 196 companies in 2026 recertification

TAG Platinum Status Members as of March 2026 - 32 companies earning 3+ certification seals.

TAG awarded 307 seals to 196 companies in 2026, with 32 reaching Platinum status. Here's what the numbers reveal about ad fraud, brand safety, and transparency standards.

by Luis Rijo

AI - Mar 09, 2026 Anthropic sues US government over Claude ban and supply chain label

Anthropic filed a federal lawsuit today challenging a presidential ban on its Claude AI and a national security supply chain designation that threatens hundreds of millions in contracts.

by Luis Rijo

Retail - Mar 08, 2026 Amazon MCF comes to Germany: what D2C brands need to know now

Amazon MCF European fulfillment center locations and marketplace coverage map across 25+ countries.

Amazon Multi-Channel Fulfillment launches a dedicated German-language website, offering D2C brands EU-wide delivery in 1-3 days with no long-term contracts.

by Luis Rijo