Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8674 Articles

Retail - Jan 11, 2026 Universal Commerce Protocol could make checkout buttons obsolete

AI agents disrupt traditional Buy Now button as Universal Commerce Protocol enables autonomous shopping.

The Universal Commerce Protocol threatens e-commerce platforms' differentiation while creating opportunities for merchants to escape platform lock-in.

by Luis Rijo

Retail - Jan 11, 2026 Mastercard bets future payments run through AI agents instead of people

Mastercard Agent Pay infrastructure enables AI agents to execute secure autonomous payments.

Mastercard introduces Agent Pay today for autonomous commerce, partnering with Google on Universal Commerce Protocol as 800M OpenAI users signal demand.

by Luis Rijo

Retail - Jan 11, 2026 Google launches protocol for AI agents to shop across platforms

Google Direct Offers displaying sponsored deals in AI Mode on mobile device interface.

Google launches Universal Commerce Protocol with major retailers on January 11, 2026, introducing checkout APIs and payment standards for autonomous AI agents.

by Luis Rijo

AI - Jan 11, 2026 Web3 is dead and AI killed it

Web3 funding crashed 74% while AI investment hit $124.3B in 2024. Developers abandoned blockchain for AI tools as 90% of Web3 projects failed. Here's why it matters.

by Luis Rijo

Retail - Jan 11, 2026 Private label sales hit €352 billion as shoppers reshape European grocery

European private label market share by country 2024, led by Czechia at 52% and Spain at 45.7%

European retailers' own brands now command 38.5% of grocery market value, outpacing manufacturer brands by 2.5x.

by Luis Rijo

Video - Jan 11, 2026 YouTube quietly removes upload date sorting, sparking creator backlash

YouTube's previous search filters showing Upload Date sorting options including Last hour, Upload date, View count, and Rating before removal.

YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.

by Luis Rijo

Audio - Jan 11, 2026 Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins

Golden tops YouTube charts Jan 2-8 2026 KPop Demon Hunters Netflix soundtrack 59M views

Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.

by Luis Rijo

Search - Jan 11, 2026 Microsoft lets advertisers add 50 search themes to Performance Max campaigns

Microsoft Advertising search themes interface showing 50-theme limit for Performance Max campaigns

Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.

by Luis Rijo