Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9149 Articles

Data - Mar 04, 2026 The Trade Desk opens its ecosystem to everyone with OpenTTD

The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet.

by Luis Rijo

Retail - Mar 04, 2026 Bonial buys cmmrcl.ly to build a retail media data powerhouse

Bonial and cmmrcl.ly logos over Berlin and Hamburg skylines, marking the acquisition deal.

Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.

by Luis Rijo

Data - Mar 04, 2026 Google forces Customer Match uploads to Data Manager API by April 1

Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management.

by Luis Rijo

Social - Mar 04, 2026 IAS quietly extended X to profiles just as Grok became a brand safety tool

IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022.

by Luis Rijo

Display - Mar 04, 2026 Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds

WordStream donut chart: average monthly Google Ads spend $3,127 vs. $1,128 wasted spend.

WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.

by Luis Rijo

Search - Mar 04, 2026 Google holds 73.7% of desktop searches - ChatGPT is smaller than you think

Q4 2025 EU/UK desktop search share: Google 78.5%, Amazon 5.35%, ChatGPT 3.68%, YouTube 2.87%.

SparkToro and Datos yesterday published the broadest search market analysis yet, covering 41 websites in the US and EU/UK. Google leads at 73.7%, while AI tools reach only 3.2%.

by Luis Rijo

Video - Mar 04, 2026 Harvey Norman tops New Zealand's ad spenders as telcos surge 25%

New Zealand's top 20 advertisers in 2025, led by Harvey Norman, per Nielsen Ad Intel data.

Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data.

by Luis Rijo

DOOH - Mar 04, 2026 JCDecaux wins Denver airport ad contract, eyes 100 million passengers

JCDecaux digital advertising display at Denver International Airport concourse C.

JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.

by Luis Rijo