Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8674 Articles

Audio - Jan 08, 2026 Comscore cracks the audio measurement gap with Trade Desk integration

Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending.

by Luis Rijo

Display - Jan 08, 2026 Beehiiv doubles ad sales team as newsletter monetization heats up

Newsletter platform Beehiiv expands advertising team with LiveIntent veteran Andrew MacMannis as ad demand accelerates across 30,000 publications.

by Luis Rijo

Audio - Jan 08, 2026 Netflix soundtrack dominates as YouTube charts reveal fragmented listening

KPop Demon Hunters animated characters from Netflix film whose soundtrack topped YouTube charts

Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.

by Luis Rijo

Data - Jan 08, 2026 Google adds one-click GCP deployment to tag gateway arsenal

Google Tag Gateway architecture diagram showing first-party routing through CDN and load balancer

Description: Google Tag Manager integrates Google Cloud Platform deployment for tag gateway, expanding beyond Cloudflare with automated External Application Load Balancer configuration.

by Luis Rijo

Data - Jan 08, 2026 Magnite partners with deep learning firm to enrich programmatic bidstream

Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns.

by Luis Rijo

AI - Jan 08, 2026 LiveRamp just turned its data marketplace into an AI model training hub

Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.

by Luis Rijo

Display - Jan 08, 2026 Google Ads quietly buys ads on X

Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.

by Luis Rijo

Data - Jan 08, 2026 German court holds third-party cookie providers liable without consent

Official coat of arms of Hessen state representing Frankfurt Higher Regional Court jurisdiction.

Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.

by Luis Rijo