Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9151 Articles

AI - Mar 01, 2026 WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules

Crumbling ad agency tower vs gleaming retail skyscraper, electric AI disruption between them.

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

by Luis Rijo

Data - Mar 01, 2026 FTC gives age verification tech a COPPA enforcement shield

FTC seal shields children using devices online, surrounded by digital protection layers.

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

by Luis Rijo

AI - Mar 01, 2026 Dutch authority flags open-source AI agents as a Trojan Horse for hackers

The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.

by Luis Rijo

Data - Mar 01, 2026 Spain's data watchdog maps the hidden GDPR risks of agentic AI

Broken padlocks scattered across a glowing AI node network with red fracture lines.

Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.

by Luis Rijo

Data - Feb 28, 2026 85% of Americans now recognize the AdChoices icon, DAA survey finds

A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.

by Luis Rijo

Social - Feb 28, 2026 ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis

ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month.

by Luis Rijo

Search - Feb 28, 2026 Google set to test vertical search rivals in EU results as DMA fine looms

Cracked marble floor with Google search bar and EU flag reflection, travel icons rising as smoke.

Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.

by Luis Rijo

AI - Feb 28, 2026 Anthropic's CEO drew two red lines. The Pentagon said no.

Hand reaching toward a red line dividing AI order from autonomous weapon chaos.

Anthropic CEO Dario Amodei refused Pentagon demands to remove AI safeguards on mass surveillance and autonomous weapons, triggering an unprecedented supply chain designation threat.

by Luis Rijo