Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
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Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies
Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
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Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
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Display & Video 360: Audience profile analysis deprecation announced
Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
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Apple announces updated App Store Privacy requirements for developers
Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
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New study: less disruptive ads improve user experience and brand perception
The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
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Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
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Snap reports Q1 2024 results: growing user base and revenue diversification
Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.
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LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings
Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.
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Understanding YouTube's reused content policy
A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
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Study: Generative AI poised to accelerate economic growth, create new jobs
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
