Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.
The Court of Justice of the EU today registered case C-804/25, putting 13 questions on FATCA's compatibility with GDPR and EU privacy law before its judges.
Google's newly granted patent US12536233B1 reveals a system that scores landing pages and replaces low-quality ones with AI-generated pages personalized per user search history.
Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.
France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.
Apple today made its Maximize Conversions bid strategy available to all App Store advertisers, replacing the older CPA cap approach with a target-CPA system that uses an automated bidder and Search Match to drive installs at scale.
AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.
Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.
