Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8674 Articles

Video - Jan 06, 2026 Comscore unveils daily TV program tracking powered by AWS AI

Comscore program-level tracking dashboard showing deduplicated TV audience metrics across CTV and linear platforms

Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.

by Luis Rijo

AI - Jan 06, 2026 Google's AI has a budget limit for each search query

Google Gemini AI grounding budget distribution showing 2,000-word median allocation across search query sources

Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.

by Luis Rijo

Social - Jan 05, 2026 Reddit's Max campaigns cut costs by 17% through AI optimization

Reddit Max campaigns beta interface showing 17% lower CPA and 27% higher results in campaign setup screen.

Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.

by Luis Rijo

AI - Jan 05, 2026 PubMatic launches agentic advertising OS with live campaigns running

PubMatic MCP Server integration with Claude enables natural language advertising campaign management and optimization

PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.

by Luis Rijo

AI - Jan 04, 2026 Stack Overflow traffic collapses as AI tools reshape how developers code

Stack Overflow monthly questions plummet from 200k peak to under 50k as AI tools replace developer forums

Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.

by Luis Rijo

Video - Jan 04, 2026 YouTube's demonetization system silences journalism while fraud thrives

YouTube demonetization stamp over cracked dollar sign with warning lights and digital code fragments

Content creator's Epstein investigation was demonetized despite 98.9% approval rating, while deepfake scams using his likeness remain on platform.

by Luis Rijo

AI - Jan 04, 2026 Marketing platform shifts and algorithm volatility mark week's industry news

Algorithm turbulence fractures digital marketing landscape as platforms shift toward AI-driven futures

Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.

by Luis Rijo

AI - Jan 04, 2026 Google engineer's Claude Code confession rattles engineering teams

Google principal engineer reveals AI coding tool replicated year-long distributed systems work in one hour, sparking debate over development productivity.

by Luis Rijo