Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.
The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.
The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.
The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.
Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.
PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.
Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.
With an average of 11.2 million weekly downloads, Canadians consumed podcasts at a healthy rate in January. Familiar names dominated the top spots, with both English and French language podcasts seeing strong performance.
Pinterest is taking a bold approach to showcase its growing prowess in driving results for advertisers with its new international campaign, "The P is for Performance."
