FTC to ban InMarket Media from selling or licensing any precise location data
The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google introduces AI-Powered Multisearch in Lens
Google this week introduced AI-Powered Multisearch in Lens, leveraging generative AI to provide more comprehensive and informative search results.
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NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data
NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.
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Google Ad Manager to end support for Spotlight Activities and Conversions
Google this week announced its adserver, Ad Manager, will be ending support for Spotlight activities and conversions on February 22, 2024, as part of the phasing out of third-party cookies.
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Perion integrates Vidazoo video monetization platform with Amazon Publisher Services
Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
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StackAdapt and OpenX partner to power Political Advertising
OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
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Taboola expands into Canada with Exclusive Deal with Postmedia
The agreement will see Taboola's suite of products integrated into Postmedia's 15 digital properties, including the National Post, Financial Post, Vancouver Sun, and Toronto Sun.
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HubSpot releases report on Platform Ecosystems
HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.
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Disney+ available on Apple Vision Pro
Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
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TripleLift and ID5 partner to enhance targeting
This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.
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Google to launch Circle to Search in Android phones
Google this week announced a new way to search for information on the phones, called Circle to Search. This feature allows users to select text or images on their screen and then get more information about it without having to switch to another app.
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My Ad Center surges in popularity with 60M daily active users
Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.
