Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Data - Sep 07, 2024 DoubleVerify launches AI-powered brand safety tool for Meta advertisers

Inflammatory Politics and News on Facebook

New Inflammatory Politics and News category helps brands avoid controversial content on Meta platforms using AI analysis.

by Luis Rijo

Social - Sep 07, 2024 Telegram Premium hits 10M subscribers, adds Star Giveaways

Telegram reaches 10M Premium users, introduces Star Giveaways and enhances Instant View, boosting user engagement.

by Luis Rijo

Data - Sep 06, 2024 HUMAN and Opera Ads join forces to combat CTV Ad Fraud

HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.

by Luis Rijo

Retail - Sep 06, 2024 PayPal debuts 5% Cashback Program and Apple Wallet integration

Users can now add their PayPal Debit Card to Apple Wallet

PayPal launches new rewards system with 5% cashback categories and adds Apple Wallet support for in-store payments.

by Luis Rijo

Retail - Sep 06, 2024 Walmart Marketplace unveils major expansion and new features for sellers

LET'S GROW! 2024 Walmart Marketplace Seller Summit

Walmart announces category expansion, multichannel fulfillment, and innovative seller solutions at its 2024 Marketplace Summit.

by Luis Rijo

Social - Sep 06, 2024 Brazil bans X: Court order sparks mass migration to Bluesky, including President Lula

Supreme Court suspends X in Brazil, leading to 2.6 million Bluesky sign-ups. President Lula joins the platform amid the shift.

by Luis Rijo

Video - Sep 05, 2024 Google's Video Action campaigns to merge with Demand Gen

Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.

by Luis Rijo

Display - Sep 05, 2024 DoubleClick's 2007 Sales Pitch to Google revealed: a $2.8 Billion opportunity

DoubleClick positioned itself as a dominant force in the advertising technology landscape

Newly uncovered deck shows DoubleClick's strategic vision for ad tech dominance, predicting massive revenue potential for buyers.

by Luis Rijo