Google says Performance Max campaigns are an upgrade of Google Display Ads
In a video tutorial, Google tells advertisers how to upgrade Google Display Ads campaign to Performance Max.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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X CEO Linda Yaccarino on safeguarding information independence and combating hate speech
X CEO Linda Yaccarino has delved into the delicate balance between information independence and the need to combat hate speech.
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Yelp names Canada’s Top 100 Places to Eat in 2024
Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.
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Google changes the way it measures impressions and clicks for job listings
Google this month announced a significant update to its Search Console that will enhance the way it measures impressions and clicks for job listings and detail pages.
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Google updates Gambling and Games Policy in Mozambique
Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.
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Meta enhancing User Choice in EU with new options for Data Sharing and Messaging
Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.
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Appen faces $82.8 Million contract termination from Google, impact on search quality raters
As a result of this decision, thousands of search quality raters will lose their jobs. It is unclear what will happen to the search quality rating process in the future.
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Google Analytics sampling
Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.
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AdSense unveils new Fine-Tune Controls for In-Page Auto Ads
Google AdSense this month announced a new beta feature that gives publishers more control over the placement and distribution of in-page Auto ads.
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Sponsored LinkedIn Articles: A Step-by-Step Guide
Sponsored LinkedIn Articles are company Page articles that are given a boost by promoting them as single image ads. These articles act as valuable assets for brand awareness, engagement, and lead generation campaigns.
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LinkedIn launches Sponsored Articles
LinkedIn this week has introduced a new ad type called sponsored articles, which enables businesses to promote their content directly within the LinkedIn platform. This new feature is designed to help businesses reach a wider audience and generate more leads.
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Google Ads to suspend buying on apps using multicall tactics
Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
