Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8681 Articles

Video - Jan 01, 2026 Microsoft kills free Prebid Cache publishers rely on for video ads

Prebid Cache market share showing Microsoft's dominance before April 2026 deprecation announcement.

Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.

by Luis Rijo

Data - Jan 01, 2026 Vietnam implements comprehensive personal data decree on final day of 2025

Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.

by Luis Rijo

AI - Jan 01, 2026 Blocking AI crawlers backfired: news publishers lost 23% of traffic

Publisher traffic decline shown on analytics dashboard tracking visitor losses from AI summaries

Large language models reshaped news consumption patterns starting in August 2024, but publishers who blocked AI bots experienced worse outcomes than those who didn't, according to research published December 31, 2025, by Rutgers Business School and The Wharton School.

by Luis Rijo

Audio - Dec 31, 2025 Shadow library scraped 86 million Spotify tracks for preservation

Chart shows Spotify song availability by market code with over 11 million tracks in top markets

Anna's Archive distributed 256 million Spotify metadata rows and 86 million audio files totaling 300 terabytes, representing 99.6% of platform listens.

by Luis Rijo

Data - Dec 31, 2025 Honey co-founder Ryan Hudson defends extension amid fraud detection allegations

Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.

by Luis Rijo

AI - Dec 30, 2025 IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI

IAB Tech Lab CEO Anthony Katsur discusses agentic AI hype on AdTechGod podcast December 29, 2025.

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

by Luis Rijo

Marketing - Dec 30, 2025 When LEGO abandoned open creativity for licensed franchise merchandising

Colorful LEGO bricks scattered showing mix of generic blocks and specialized themed pieces from sets

Marketing consultant questions LEGO's shift from open-ended building blocks to licensed IP sets, sparking debate about retail economics versus imagination.

by Luis Rijo

Search - Dec 30, 2025 Google's December 2025 core update finally wraps after 18 days

Google's December 2025 core update completes after 18-day rollout affecting search rankings globally.

Google completes its third core update of 2025 on December 29 after an 18-day rollout marked by significant ranking volatility and traffic losses for publishers.

by Luis Rijo