Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9155 Articles

Search - Feb 22, 2026 Google Ads support form quietly asks advertisers to hand over account control

Google Ads support form authorization clause granting specialists direct account access.

The authorization clause buried in the support contact form grants a Google specialist direct access to make changes - raising questions about consent and accountability in advertiser relationships.

by Luis Rijo

AI - Feb 22, 2026 ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week

Three suited executives face a foggy wall as ad industry power shifts reshape digital advertising.

ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

by Luis Rijo

Retail - Feb 22, 2026 Amazon's A+ Content Manager gets a quality score and loses a module

Amazon's A+ Content Manager today shows two changes: Shoppable Collections ends February 27 with Brand Story replacing it, and Content Quality Analysis launches in beta.

by Luis Rijo

Search - Feb 21, 2026 SerpApi files motion to dismiss Google's DMCA scraping lawsuit

SerpApi yesterday filed a motion to dismiss Google's DMCA lawsuit, arguing Google lacks standing as a non-copyright holder using anti-scraping tools to protect ad revenue, not creative works.

by Luis Rijo

Retail - Feb 21, 2026 ACCC targets dark patterns, fake pricing and market power in 2026-27 plan

Australian flag, gavel, and phone maze illustrate subscription trap regulation crackdown.

Australia's competition regulator sets 2026-27 enforcement priorities targeting subscription traps, misleading pricing in supermarkets, and digital market manipulation.

by Luis Rijo

Video - Feb 21, 2026 France's watchdog finds YouTube and TikTok trap creators in a broken power game

Creator dwarfed by towering platform monolith showing YouTube, TikTok and Instagram logos.

France's Autorité de la concurrence finds 80% of creators have weak bargaining power over YouTube, TikTok and Instagram, issuing 7 transparency recommendations.

by Luis Rijo

Audio - Feb 21, 2026 The Best One Yet signs Acast deal and hires its first GM to chase video

Two men wearing headphones smile confidently, hosts of The Best One Yet podcast, New York.

The Best One Yet podcast signs a multi-year exclusive deal with Acast for global ad sales and distribution across audio and video, while appointing Mike Muney as GM.

by Luis Rijo

Data - Feb 21, 2026 Thuringia DPA says two data protection officers is one too many

Two oak desks in a Brutalist office chamber beneath a red Verboten stamp on concrete.

Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.

by Luis Rijo