Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.
Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.
JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
Audiobox significantly expands the capabilities of generative AI for audio, enabling users to create custom audio content with greater ease and control.
FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.
Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.
A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.
Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.
JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.
Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.
Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.
