Google Ads API now supports Search Themes Beta for Performance Max Campaigns
Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to restrict available targetings on financial ads
Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.
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LinkedIn to introduce retargeting and LAN distribution on Document Ads
LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:
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The Power of Sound in TikTok Ads
Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.
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TikTok introduces Badged Agency Partners
TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.
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Google introduces comparison toggles in GA4
Google today announce the introduction of a new toggle next to the comparison at the top of each report. The toggle enables advertisers to quickly turn on and off the selected comparisons as they look at their reports.
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Amazon's Black Friday and Cyber Monday sales were the biggest ever
Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.
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Taboola renews with NBCU News Group
Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.
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Apple reveals the Most Popular Podcasts of 2023 in the US
Apple today announced the most popular podcasts of 2023, highlighting the top shows that captured the attention of listeners in the US.
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Microsoft Monetize launches Monetize Insights
Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
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Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales
Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.
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Google Analytics improves data sampling
Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.
