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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9746 Articles
Video   -   Aug 18, 2024 Go Addressable unveils research on addressable TV's Impact on Young Adults
Viewing habits by ad-supported content type (adults 18-34)

New study reveals 80% of adults 18-34 watch both linear and streaming TV, highlighting addressable TV's importance.

by Luis Rijo
Video   -   Aug 18, 2024 YouTube expands fewer, longer ad breaks on CTVs for better viewing
YouTube CTV

YouTube's updated ad strategy aims to reduce interruptions and increase viewer engagement on connected TVs.

by Luis Rijo
Search   -   Aug 18, 2024 Google launches August 2024 Core Update to enhance search result quality
Google August 2024 Core Update

Google's latest core update aims to improve search results by prioritizing useful content and addressing creator feedback.

by Luis Rijo
Audio   -   Aug 18, 2024 AudioGo releases guide on optimizing audio advertising campaigns
Optimizing audio advertising campaigns

New guide offers strategies for improving audio ad performance across various marketing objectives.

by Luis Rijo
Display   -   Aug 17, 2024 Google updates political content policy for British Columbia elections
British Columbia

Google's new policy restricts election advertising in British Columbia to comply with local laws.

by Luis Rijo
Data   -   Aug 17, 2024 Salesforce integrates Tableau Pulse AI Insights into CRM for enhanced analytics
Tableau Pulse AI Insights

Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.

by Luis Rijo
Data   -   Aug 17, 2024 California to introduce Digital Driver's Licenses in Apple Wallet
Driver’s licenses and state IDs in Apple Wallet

California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.

by Luis Rijo
Data   -   Aug 17, 2024 EU Digital Services Act brings new requirements for app store developers
EU Digital Services Act

Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.

by Luis Rijo
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