TikTok Events API
TikTok this month announced the launch of a consolidated endpoint for its Events API, a secure server-to-server (S2S) integration that allows advertisers to share marketing data with TikTok.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Meta launches a Facebook Organic A/B Testing API
Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.
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Amazon to provide free artificial intelligence (AI) skills training and education
Amazon yesterday announced the launch of AI Ready, a new initiative to provide free artificial intelligence (AI) skills training and education to 2 million people globally by 2025.
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Google limits applications to the click tracker certification program
Google this month announced it will start to limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.
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LinkedIn Conversions API
The LinkedIn Conversions API is a tool that allows businesses to connect their offline and online data with LinkedIn.
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Amazon blocks over 200 million suspected fake reviews in 2022
Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
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Buffalo Sabres and FuboTV expand streaming of games into the Niagara region of Southern Ontario
The Buffalo Sabres and FuboTV today announced a multi-year partnership to expand streaming of Buffalo Sabres games into the Niagara region of Southern Ontario, beginning November 27th.
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Google streamlines Video Publisher Policies
Google is streamlining its video publisher policies across all its products, including AdSense, Ad Manager, and AdMob, starting April 1, 2024. The new policies are designed to simplify compliance and keep pace with industry standards.
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Google Search expands support for Structured Data with Profile Page and Discussion Forum Markup
Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.
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LinkedIn Ads introduces Publisher Reporting
LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.
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DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network
DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
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Google tightens Location Asset Requirements for Google Ads
Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.
