Eyeota partners with Expandi to offer targeted B2B audiences in Europe
Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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MiQ acquires Grasp
MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
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Google Ad Manager launches Beta Support for manual creative review protections
Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.
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Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly
Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.
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TikTok integrates Salesforce CRM
TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
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Taboola announces advancements in generative AI AdMaker for advertisers
With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.
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PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting
PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.
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Facebook and Instagram give creators more ways to make money
Meta today announced Facebook and Instagram are giving creators more ways to make money on their platforms. Meta is testing a new holiday bonus that rewards creators for reels plays and photo views on Instagram.
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TikTok shares 5 ad targeting best practices to boost ad performance
TikTok this month shared 5 ad targeting best practices to boost ad performance.
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IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach
IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.
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Google announces new IP Protection feature for Chrome
Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.
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Fubo exceeds guidance in Q3 2023 with strong subscriber growth
FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.
