Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.
Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.
FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.
Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.
Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.
TikTok, the popular short-form video platform, last month announced the launch of a new Search Ads Toggle for its In-Feed Ads campaigns. This new feature enable advertisers to automatically create search results ads using their existing In-Feed Ad content and targeting.
A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns. PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC ads can appear in search engine results pages (SERPs), on social media platforms,
X (former Twitter) last month introduced two new subscription tiers. Now users have 3 premium tiers: Basic, Premium, and Premium+. The higher the tier, more features have access to.
Yelp this week reported strong third-quarter results, beating analyst expectations on revenue and earnings. The company also raised its full-year outlook.
Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.
The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.
Paramount Global (NASDAQ: PARA; PARAA) this month announced the worldwide expansion of its premium digital video advertising platform, "EyeQ."
