Google Analytics 4 introduces Scheduled Emails
Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency
Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
-
RTB House launches ContentGPT, a new AI audiences insights tool
By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
-
What is marketing?
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
-
Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals
InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.
-
Google introduces Notes in search results
Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
-
GA 4 360 customers gain increased parameter value character limit
Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
-
Google Ad Manager introduces Web Interstitial triggers for enhanced ad control
Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.
-
WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands
Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
-
Microsoft rolls out new UET testing functionality
Microsoft Advertising this month released a new UET testing functionality to help advertisers ensure that their Universal Event Tracking (UET) tags are working properly. UET is a crucial tool for tracking conversions across a website, allowing advertisers to see how their marketing efforts are driving results. The new UET testing
-
Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads
Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
-
Google Ads introduces generative AI in Performance Max
Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.
