Google Ads to require certified Click Trackers
Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads Introduces Search Themes for Performance Max
Search themes are a new way to provide Google AI with information about what your customers are searching for and which topics lead to conversions for your business.
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Google AdSense now lets publishers control Vignette ad frequency
Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.
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Google Analytics 4 adds calculated metrics
Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.
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Microsoft launches pubCenter, a Google competitor for small publishers
Microsoft this week announced the launch of pubCenter, a new ad platform designed for small publishers monetize their websites. A competitor of Google AdSense.
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Crunchyroll joins Freevee and Prime Video Channels
Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.
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Amazon Ads tests AI Image Generation
Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.
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Disney: 50% of new subscribers chose ad-supported tier
Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.
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Meta updates “Why am I seeing this ad?” tool
Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.
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Reddit introduces 5 new currencies in Reddit Ads
Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
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Shopify replaces Scripts by Functions in 2024
Shopify today announced it will deprecate as of August 13, 2024. Merchants using Shopify Scripts need to migrate to Shopify Functions.
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Microsoft launches a Listings App in BigCommerce Marketplace
Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising.
