Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
IndexNow, a protocol that allows websites to notify search engines of content changes in real time, this month announced it has reached a significant milestone: 60 million websites are now joining IndexNow daily, and 1.4 billion URLs are being submitted each day.
Google this month announced the launch of new AR beauty tools for shoppers and brands on mobile browsers. The new tools allow shoppers to try virtually hair color and foundation. It also enables brands to promote their products with AR Beauty ads.
Google last week launch Related Search for Auto ads in AdSense, a new feature displaying search terms related to the content of the pages that users are viewing.
SiriusXM and FOX News Media today announced a new long-term agreement to continue carrying FOX News Channel (FNC), FOX Business Network (FBN) and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms.
YouTube announced last month that it will discontinue Google Podcasts in 2024 and moving all podcasts to YouTube Music. Google says this is part of a broader effort to create a centralized podcast destination that is better for both listeners and podcasters.
Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
Meta Platforms, Inc. (NASDAQ: META) this week reported strong advertising revenue for the third quarter of 2023, with a revenue of $34.15 billion, an increase of 23% year-over-year.
Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.
Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.
