Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.
Side Rail Ads is a new AdSense ad format that stick to the sides of pages when viewed on widescreen devices, such as desktops.
The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.
Starting this month, keywords under review in Google Ads won’t be able to trigger ads.
Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.
Pinterest believes the acquisition of THE YES will accelerate Pinterest’s vision to be the home of taste-driven shopping.
Skin lightening products that imply the superiority of one skin tone over another are now prohibited from doing ads.
The Federal Trade Commission (FTC) yesterday launched a process to collect public comment on how to make effective disclosures in digital advertising.
Amazon last month created the Amazon Ads API GitHub repository. The repository enables developers, retailers and advertisers to stay up to date on the latest additions.
Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.
Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
