Google introduces performance forecast for Video Action Campaigns in Reach Planner
Forecasting for Video Action Campaigns (VAC) enables advertisers to plan for Conversions, Views, Reach, and Impressions based metrics.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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FuboTV adds SpringServe platform to its ad serving stack
Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
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The free alternative to YouTube Mockup Tool
The YouTube Mockup Tool enabled advertisers and agencies to upload videos and see how the ads will look like when they appear on YouTube.
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JCDecaux renews contract with the leading company of shopping malls in Portugal
Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.
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Google opens Shopping Ads to N95 masks via Project N95 approval
Once the N95 mask offers are approved, approved merchants can list these offers in Merchant Center themselves.
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Google to sunset Similar Audiences in DV360 and Google Ads
Google this year announced it will remove similar audiences from Google Ads and DV360, starting in May 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns.
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Google Analytics introduces behavioral modeling in realtime reports
Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
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Google News Showcase to have non-discriminatory access in Germany
The step towards a non-discriminatory access in Germany results from a proceeding against Google/Alphabet in Bundeskartellamt.
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Google updates policies leading to advertiser and partner account suspensions in DV360
Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
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Google to require verification for political ads in South Africa
South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
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Google introduces a Landing Page Report in Google Analytics 4
In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.
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Black Friday was the busiest day online in 2022, Cloudflare data shows
According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).
