Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Social - Jul 23, 2024 Reddit launches partnership program with major US Sports leagues

Reddit partners with NFL, NBA, MLB, PGA TOUR, and NASCAR to enhance fan experiences and create new advertising opportunities.

by Luis Rijo

Data - Jul 23, 2024 Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

by Luis Rijo

Audio - Jul 23, 2024 Spotify reports record-high profitability

The streaming platform continued to expand its user base

Spotify's Q2 2024 earnings reveal impressive revenue growth, subscriber gains, and record-high profitability amid market challenges.

by Luis Rijo

Data - Jul 23, 2024 Google shifts course on Privacy Sandbox: industry reacts with relief and refocus

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

by Luis Rijo

Search - Jul 23, 2024 Microsoft Advertising unveils Brand Lists for Performance Max Campaigns

New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.

by Luis Rijo

Data - Jul 22, 2024 Google unveils new path for Privacy Sandbox: user choice takes center stage

Google shift its focus on the Privacy Sandbox initiative to user choice

Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.

by Luis Rijo

Data - Jul 22, 2024 Italian watchdog probes Google over alleged unclear user data consent practices

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.

by Luis Rijo

Audio - Jul 21, 2024 Podcards democratizes Podcast Analytics

New analytics tool Podcards empowers podcasters with audience insights and marketing strategies to boost listenership.

by Luis Rijo