Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory
Google says this change brings Active View in line with the industry standard: Open Measurement (OM) SDK.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google adds screenshots in Ad Manager and AdSense Policy Centers
Screenshots in the Policy Centers help publishers to find the pages, identify and understand the policy issues.
-
Audio-Out-of-Home Vibenomics raises $12.3 million in new funding
Vibenomics delivers music, messaging and programmatic audio ads.
-
DuckDuckGo browser blocks all trackers except the ones coming from Microsoft
DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.
-
Google recommends publishers to adopt the new app-ads.txt for CTV inventory
Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
-
Google tests Topics globally starting in July
Tests are scheduled to start in July, in AdSense and in Google Ad Manager.
-
Google to introduce more Shopping Ads in mobile search results
The new placement for Shopping Ads will appear later this year in search results, in the US.
-
Google Ads introduces a Web to App Connect tool
Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.
-
Google updates Google Ads Scripts
Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.
-
Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID
TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.
-
Google to launch My Ad Center replacing Ad Settings
My Ad Center to be launched later this year.
-
JCDecaux to install 64 DOOH screens in Galeries Lafayette
The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.
