Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9164 Articles

Display - Feb 16, 2026 Google's new bidding trick calculates what first-time buyers are actually worth

Google Ads ROAS calculator showing DKK25 to DKK217.40 conversion value adjustment for new customers

Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.

by Luis Rijo

AI - Feb 15, 2026 UC Berkeley unveils framework as AI agents threaten to outrun oversight

UC Berkeley agentic AI framework showing autonomous system risk management and governance controls

UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal human intervention.

by Luis Rijo

AI - Feb 15, 2026 OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads

Asad Awan discusses OpenAI's vision for prompt-based advertising on The OpenAI Podcast

OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.

by Luis Rijo

AI - Feb 15, 2026 Similarweb gives every employee an AI market intelligence expert

Similarweb AI Studio interface showing natural language query for competitive keyword dashboard creation

Similarweb this week launched AI Studio, an enterprise platform turning natural language questions into comprehensive market research in seconds.

by Luis Rijo

Video - Feb 15, 2026 Adobe's director reveals why most B2B video ads fail to stick

B2B marketing team collaborates on video storyboard showing beginning, middle, and end narrative structure

Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.

by Luis Rijo

Search - Feb 15, 2026 Google just made removing your explicit images from Search way easier

Google Search image removal interface showing batch selection for non-consensual content requests

Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.

by Luis Rijo

Data - Feb 15, 2026 Open-source AI mapper speeds taxonomy migration in months-long manual process

IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.

by Luis Rijo

Social - Feb 15, 2026 Meta lets you animate your Facebook profile picture with AI

Meta this week rolled out AI-powered features on Facebook allowing users to animate profile pictures with preset options and restyle Stories through generative AI prompts.

by Luis Rijo