Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8683 Articles

AI - Dec 28, 2025 Why greed, not technology, blocks programmatic advertising reform

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

by Luis Rijo

Retail - Dec 28, 2025 eBay brings back auctions with live shopping in Germany

eBay Live platform interface showing real-time shopping with sellers, auctions, and instant purchases

eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.

by Luis Rijo

DOOH - Dec 28, 2025 Adform acquires Splicky: why this DOOH deal reshapes European ad tech

Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.

by Luis Rijo

AI - Dec 28, 2025 Google December update wrecks traffic as ChatGPT explores ads

Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.

by Luis Rijo

Display - Dec 28, 2025 Newsletter monetization shifts toward sponsorships as paid models plateau

Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.

by Luis Rijo

AI - Dec 28, 2025 Why advertising experts say new AI protocol won't fix programmatic's biggest problem

Ad fraud threatens AdCP protocol as bots consume advertising budgets without verification.

Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.

by Luis Rijo

Data - Dec 27, 2025 Statista CEO reveals how 2025 forced a complete business model redesign

Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.

by Luis Rijo

Data - Dec 27, 2025 Egypt finally implements data protection law after five-year delay

Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.

by Luis Rijo