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Luis Rijo
Frankfurt, Germany
10947 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Adevinta acquires eBay Classifieds Group 1 min read

    Adevinta acquires eBay Classifieds Group

    Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.

  • Google relaxes ‘Insufficient payment information’ policy in Merchant Center 1 min read

    Google relaxes ‘Insufficient payment information’ policy in Merchant Center

    Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.

  • AdsWizz launches a new attribution solution in AudioMatic and AudioServe 1 min read

    AdsWizz launches a new attribution solution in AudioMatic and AudioServe

    AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for

  • The Trade Desk launches operations in India 1 min read

    The Trade Desk launches operations in India

    The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,

  • TikTok introduces Brand Lift Studies 1 min read

    TikTok introduces Brand Lift Studies

    TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification

  • Germany starts antitrust investigation against Apple 1 min read

    Germany starts antitrust investigation against Apple

    Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We

  • TikTok integrates Moat in TikTok ads platform 1 min read

    TikTok integrates Moat in TikTok ads platform

    TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first

  • $34 billion spent in-app in Q2 2021 1 min read

    $34 billion spent in-app in Q2 2021

    App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong

  • Is FLoC doomed to fail? 1 min read

    Is FLoC doomed to fail?

    FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.

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