Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9754 Articles

Social - Jun 09, 2024 Google removes YouTube Channels, Blogs tied to disinformation campaigns

Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.

by Luis Rijo

Data - Jun 09, 2024 IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

by Luis Rijo

Data - Jun 09, 2024 GA4 strengthens campaign measurement with Floodlight Linking

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

by Luis Rijo

Data - Jun 09, 2024 Google Analytics 4 enhances Real-Time User Tracking

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

by Luis Rijo

Search - Jun 09, 2024 Google Ads expands Online Pharmacy advertising in Estonia and Lithuania

Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

by Luis Rijo

Social - Jun 09, 2024 Earlier insights on Ad Eligibility with Instagram boost signals

Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.

by Luis Rijo

Retail - Jun 09, 2024 FAA approves Amazon's drone delivery

FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.

by Luis Rijo

Display - Jun 08, 2024 Italy Out: Google Ads Ban on Social Casino Games

This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

by Luis Rijo