Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory
Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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The New York Times records a 26.7% drop in advertising revenue
But the digital-only subscription revenues offset the lower advertising revenues.
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Spotify ad revenue rose 29% in 2020
in 2020, Spotify recorded 281 million euros in ad revenue.
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Magnite to acquire SpotX
Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
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Google Ads to phase out support for broad match modifier
Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.
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Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns
Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
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Google launches cross-account bid strategies in Google Ads
Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.
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Snap reaches a revenue of $911 million in Q4 2020
Revenue increased 62% to $911 million in Q4 2020, compared to the prior year.
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Amazon Music launches podcasts in Canada
Amazon this month announced the launch of podcasts in Amazon Music, in Canada.
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Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations
Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.
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Google achieves 95% of the conversions per dollar spent using FLoC
Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
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