Luis Rijo

Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.

YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.

Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.