DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Taboola introduces a new dashboard for advertisers
Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.
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iSpot acquires Ace Metrix
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
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Triton Digital releases the top 100 podcasts in Australia
Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.
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Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks
Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
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Google introduces a new Google News report in Search Console
With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.
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What is Google Tag Assistant?
Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.
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Uganda's government orders internet providers to cut off the Internet
Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
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What is Microsoft Clarity?
Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
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Amazon introduces translations of recommended keywords in Amazon Advertising API
Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.
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Casted launches Video Podcasting
B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
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Media Rating Council accredits Google Ads Data Hub
Media Rating Council accredited Ads Data Hub for Sophisticated Invalid Traffic (SIVT)-filtered, rendered, and viewable video ad impressions and TrueView Views.
