A new self-service way to buy Reservation Ads on YouTube
Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
With a few clicks, via reservation ads, advertisers can set up campaigns for:
- YouTube Select Lineups: These exclusive lineups offer guaranteed impressions for your ads, ensuring they reach your target audience with precision.
- YouTube Select Shorts Lineups: Tap into the growing popularity of short-form videos with tailored ad placements within YouTube Shorts, a popular destination for mobile users.
- YouTube TV Lineups: Integrate your ads into YouTube TV, the streaming service that delivers live and on-demand content to millions of households.
- Cost-Per-Impression Masthead: Capture attention with eye-catching masthead ads that appear at the top of the YouTube homepage.
- Standard Run of YouTube reservation: Leverage the power of guaranteed impressions alongside advanced audience targeting for targeted campaigns.
This simplified setup and increased access to reservation ads open up new opportunities for media buyers. By incorporating reservation campaigns into their strategies, they can gain greater control over their ad placements, ensure brand visibility, and optimize their campaign performance.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers