Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8683 Articles

Data - Dec 24, 2025 Belgian data watchdog targets adtech with sweeping enforcement strategy

Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.

by Luis Rijo

Display - Dec 24, 2025 OpenX integrates Amazon's machine learning to filter low-value impressions

OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

by Luis Rijo

Data - Dec 24, 2025 France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring

French Council of State reduces Amazon France Logistique's €32 million GDPR penalty to €15 million, finding some employee monitoring systems legally justified under European data protection rules.

by Luis Rijo

Data - Dec 24, 2025 McDonald's hit with class action over McRib's missing rib meat

McDonald's McRib sandwich showing distinctive rib-shaped patty at center of class action lawsuit allegations

Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.

by Luis Rijo

Social - Dec 24, 2025 Meta Ads Library adds WhatsApp filter and low impression labels

Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.

by Luis Rijo

Search - Dec 23, 2025 News publishers lose half their Google search traffic in two years

Google News traffic explosion depicts dramatic publisher traffic decline from search to Discover feed shift

Google Web Search traffic to news publishers declined from 51% to 27% between 2023-2025 while Discover feed climbed to 68%, creating volatility for content creators.

by Luis Rijo

Data - Dec 23, 2025 Google slashes audience targeting thresholds to 100 users across all networks

Customer Match workflow showing data hashing, Google matching process, and audience creation across networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

by Luis Rijo

Data - Dec 23, 2025 Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

by Luis Rijo