Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
MGID this month launched a new context filter that ensures exclude all placements and content pages that mention COVID-19. MGID says the brand safety solution eliminates reputation risks of advertising next to content on the pandemic.
Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor.
Google this month contacted all publishers to reassure it will continue to pay on time, according to the terms and conditions.
Facebook last week announced that it has filed a lawsuit in federal court in California against Basant Gajjar.
GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.
Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.
eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
