Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Smart this week revealed that is seeing an increase of eCPM in some categories, since the confinement announcement. Smart Analytics Team did an analysis in Spain, France, and Italy.
iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
Facebook is committing $100 million in cash grants and ad credits. Sheryl Sandberg, COO at Facebook, wrote that Facebook will help 30,000 small businesses in over 30 countries where Facebook employees live and work.
Tune this week announced the introduction of Partner Specific Payout Structures, a new feature that enable advertisers and networks to set payout rules and criteria that are specific to each partner.
TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.
With Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local markets.
BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.
Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.
WPP last week announced that amid the COVID-19 pandemic, the executive committee and board committed to take a 20% reduction in their salaries or fees for an initial period of three months.
Google this week announced that is changing how it does impression counting in OMID enabled mobile app environments, in DV360.
Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
