Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8689 Articles

Search - Dec 20, 2025 Google clarifies JavaScript rendering for error pages in December documentation update

Google updates JavaScript SEO documentation on December 18, 2025, explaining how Googlebot processes non-200 HTTP status codes and canonical URLs.

by Luis Rijo

Data - Dec 20, 2025 AI crawlers now consume 4.2% of web traffic as internet grows 19% in 2025

Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.

by Luis Rijo

Social - Dec 20, 2025 TikTok data shows beauty brands operate at 50% of optimal spending levels

TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency.

by Luis Rijo

Retail - Dec 20, 2025 Amazon quietly shifts Brand Store ratings to prioritize sales over time spent

Amazon replaced Brand Store quality ratings with sales-based scoring on December 12, 2025, abandoning engagement metrics for revenue attribution.

by Luis Rijo

Video - Dec 20, 2025 Amazon DSP adds content exclusion categories for brand suitability control

Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.

by Luis Rijo

Video - Dec 20, 2025 YouTube gives creators an AI image editor to jazz up posts

YouTube integrates Nano Banana, Google's Gemini 2.5 Flash image editing model, into Posts feature for creators in four countries starting December 2025.

by Luis Rijo

Display - Dec 20, 2025 Google gives programmatic buyers new freedom on prescription drug ads

Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.

by Luis Rijo

Video - Dec 20, 2025 Sports documentaries fuel Gracenote's push into streaming hub technology

Gracenote expands On Sports platform with documentary linking and athlete imagery as viewing minutes surge 260% since 2021, targeting deeper fan engagement beyond live games.

by Luis Rijo