Data Looker Studio updates enhance Data Visualization Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.
Data Nielsen and LiveRamp partner for advanced audience measurement Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.
Social Featured Pinterest unveils AI-Powered Ad Tools and Brand Safety updates Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.
Search Featured Apple unveils details about Applebot Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.
Display Google updates Advertising Policy to address Opioid Painkillers The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
Data Featured UK consumers want Free Content but open to data-driven advertising The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.
Data GA4 introduces Custom Event Data Import Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.
Data Featured GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.
Data Advertisers unprepared for the Cookieless future A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.
Video Featured Roku launches Roku Exchange: a new platform for TV streaming advertising Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.
Display DV360 unveils new Insertion Order Objectives Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
Data Google AdSense increases reporting thresholds for Custom Channels and Search Styles The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.
Data Featured Oracle exits advertising business after years of decline This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.
Social Featured DoubleVerify offers first-ever measurement and verification tools for Reddit Ads DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.
Data Safari 18 Beta enhances Web App experience on Mac This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.
Video Featured CTV Ads to get unique IDs for better measurement and consumer experience This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
Social Skype introduces Fun AR Lenses powered by Snap This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.
Data Featured Google Analytics 4 now allows importing custom event data Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.
Social Featured LinkedIn discontinues group-based ad targeting to comply with DSA Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act.
Search Google Search Console now shows Merchant Listing Performance in Image Search Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.
Data Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.
Data Featured Google Analytics updates Attribution Model for Paid Search Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
Display Featured Google Ad Manager now supports Ads in Email Newsletters Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.
Data Featured DuckDuckGo Launches Anonymous AI Chat Service DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.
Data Google Ads API Update: New Features and Changes for v17 Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.
