Video Malformed Bundle IDs plague Connected TV advertising Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.
Data GA4 introduces Saved Comparisons Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.
Video Innovid reports solid Q1 2024, exceeding revenue expectations in Connected TV market The report revealed positive financial performance, with revenue exceeding analyst expectations.
Video Featured Disney reports mixed Q2 Earnings: streaming growth offset by park downturn The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
Search Featured Hotel Ads: reduced visibility and increased reliance on intermediaries The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.
Retail Featured Amazon makes a splash in South Africa: e-commerce giant launches local marketplace Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
Social Featured SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Social Featured Reddit reports strong User Growth and Revenue Increase in Q1 2024 The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
Search Featured Site Reputation Abuse: manual reviews currently underway Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.
Data Featured Grok expands to the UK market Large language model (LLM) platform Grok this week announced its official launch in the UK market.
Search Featured The future of Google's Disavow links tool The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Mixed Reality Apple Arcade announces new Games This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.
Retail Featured Amazon launches Boost feature for posts Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
Search Featured Google Search updates, helpful content, and recovery: a guide for marketers On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
Search Featured Google launches Performance Max for Marketplaces This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Audio Featured Understanding Light and Heavy audio listeners New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Display Featured Amazon Ads expands AI image generation to Sponsored Display campaigns AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
Retail Featured Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
Retail Featured Amazon Ads enhances Account Management with nested manager accounts This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
Display Featured Twitch expands Content Controls to display advertising Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.
Social Featured Instagram unveils new Stickers to enhance story engagement These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.
Video The Acolyte debuts new trailer, targeting fans on Star Wars Day On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
Video Featured FuboTV reports Q1 2024 results: strong subscriber growth Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Search Featured Google Ads to pause low-activity keywords Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Retail Featured Amazon DSP unveils Creative Gallery to streamline ad creation Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
