Data Google Tag ID: Key to unified website tracking across Google products Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.
Data Google Analytics tackles (not set) attribution with latest update Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.
Audio Magellan AI introduces Cookieless Identifiers for Audio Measurement Magellan AI integrates UID2.0 and ID5 into podcast and streaming audio campaign measurement, enhancing privacy.
DOOH JCDecaux reports strong H1 2024 results, digital revenue growth surges Outdoor advertising giant JCDecaux sees 14% revenue growth in H1 2024, driven by digital expansion and recovery.
Search Featured Apple Maps launches web version in beta, expanding access beyond iOS devices Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.
Search Featured Bing unveils GSE powered by AI Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.
Data Featured Meta expands AI assistant capabilities with multilingual support and new tools Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.
Data Meta releases Llama 3.1: a new frontier in open source AI development Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.
Retail Featured Google announces mandatory upgrade to New Merchant Center for all retailers Google's compulsory Merchant Center upgrade brings AI tools and improved analytics to all retailers by September 2024.
Data Featured Google Play unveils major overhaul Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.
Search Featured OpenAI launches SearchGPT: a new AI-powered search prototype OpenAI launches SearchGPT, an AI-enhanced search prototype combining web information with conversational AI capabilities.
Retail Featured Amazon launches Target Promotion for Sponsored Products advertisers Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.
Video Featured Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal Amazon's 11-year agreement with NBA and WNBA reshapes sports streaming landscape, offering global access to games from 2025.
Data Featured FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.
Display Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts Taboola introduces Taboola for Audience, an AI-driven platform helping publishers navigate traffic challenges from search and social media changes.
Social Meta tackles Nigerian financial Sextortion Scams in massive account purge Meta removes 63,000 Instagram accounts linked to Nigerian sextortion scams, highlighting efforts to combat cybercrime.
Data FTC launches probe into surveillance pricing practices of eight companies Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.
Display Location-based advertising: revolutionizing digital marketing strategies Exploring the rise of location-based advertising and its impact on consumer engagement and business growth.
Search Featured Reddit's exclusive Search Deal with Google raises concerns over AI Data Reddit blocks other search engines, granting Google exclusive access, sparking debates on AI data usage and search monopoly.
Video Netflix surges in Nielsen rankings, streaming dominates TV consumption Nielsen report shows Netflix's 11.8% growth in June, as streaming platforms capture 40.3% of total TV viewing time.
Social Featured Kargo and TikTok partner to enhance offline sales insights for advertisers New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.
Data Featured Google's Privacy Sandbox APIs show promise in preserving ad performance Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.
Search Featured Yelp unveils new features for national advertisers and multi-location businesses Yelp's Summer Ad Product Release introduces Request a Quote for Brands and expands advertising options for national companies.
DOOH Featured VIOOH and Intersection unite to revolutionize US DOOH advertising VIOOH partners with Intersection to expand programmatic DOOH advertising across major US cities, enhancing targeting and reach.
Video YouTube Streaming Dominance in Q2 2024 YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
