Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8689 Articles

AI - Dec 17, 2025 Google exec says AI search needs same SEO while publishers lose traffic

Nick Fox, Google's SVP defending AI search optimization stance while publishers report traffic losses

Nick Fox tells publishers to optimize for AI search like normal SEO on December 15 while rejecting standardized licensing deals for struggling small outlets.

by Luis Rijo

Data - Dec 16, 2025 Mozilla appoints new CEO as Firefox pivots toward AI browser

Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.

by Luis Rijo

Retail - Dec 16, 2025 Berlin court rules 1,099 hotels can claim damages from Booking.com

Berlin Regional Court confirms over 1,000 German hotels have right to compensation from Booking.com for anticompetitive best price clauses used Europe-wide.

by Luis Rijo

Display - Dec 16, 2025 Kochava launches certification for major ad platforms Meta, Google, TikTok

Kochava announced December 15 its Partner Certification Program recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi for integration quality standards.

by Luis Rijo

Audio - Dec 16, 2025 Comscore adds audio and social to cross-platform measurement suite

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

by Luis Rijo

Video - Dec 16, 2025 YouTube Create finally arrives on iPhone after year-long Android exclusivity

YouTube brings its free video editing app to iOS on December 15, 2025, offering creators automated captions, royalty-free music, and AI-powered tools.

by Luis Rijo

DOOH - Dec 14, 2025 Search budgets shift to social and CTV as B2B targeting enters new precision era

B2B digital advertising channels including social, audio, CTV, and DOOH converging around central targeting hub.

Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.

by Luis Rijo

DOOH - Dec 14, 2025 AI won't replace OOH creatives in 2026—it will finally set them free

Digital out-of-home billboard displays creative content in urban street scene with pedestrians and transit

Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.

by Luis Rijo