Data Featured IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.
Data Featured GA4 strengthens campaign measurement with Floodlight Linking Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.
Data Featured Google Analytics 4 enhances Real-Time User Tracking Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.
Search Google Ads expands Online Pharmacy advertising in Estonia and Lithuania Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
Social Earlier insights on Ad Eligibility with Instagram boost signals Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.
Retail FAA approves Amazon's drone delivery FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.
Display Featured Italy Out: Google Ads Ban on Social Casino Games This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
Data Featured Microsoft Clarity introduces Funnels See how Clarity Funnels visualize user journeys & help optimize your website for conversions.
Social Featured Meta new business messaging features for WhatsApp and Messenger Enhance marketing, conversions & customer support with Meta's latest messaging tools.
Video Featured Google Ads introduces Brand Recommendations Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.
Data How Chrome became fastest browser on Speedometer Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.
Mixed Reality Apple Arcade Gets Seven New Games Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.
Data Featured Managing Google Ads for a business? Verify affiliation Google Ads offers an optional step to confirm your affiliation with the advertised business.
Data Looker Studio Updates: New partner connectors and enhanced total calculations Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
DOOH JCDecaux reshapes stake in Swiss OOH APG|SGA JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
Retail Featured Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.
Retail Amazon DSP unveils pre-flight campaign pacing recommendations This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.
Data Gemini mobile app expands to Europe Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
Retail Featured Amazon DSP enables advertisers to use different currencies Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
Video Featured 2024 upcoming Netflix Games These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.
Display DV360 announces update to Structured Data Files (SDF) and introduces new QA format Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
Search Featured Google Search completes transition to Mobile-First Indexing by July 5, 2024 This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.
Social Google Search Central launches new LinkedIn Page Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.
Data Google Ads announces completion of new design rollout Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.
Data Google Analytics introduces Instant Email Reporting Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.
