Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9104 Articles

Data - Apr 04, 2026 Reddit and Anonym's data deal: no first-party data leaves, ever

Anonym and Reddit logos on green gradient background for privacy measurement partnership.

Anonym and Reddit today announced a privacy-safe measurement partnership using confidential computing, marking Anonym's fourth major platform deal in under a year.

by Luis Rijo

Data - Apr 04, 2026 Deep Sync and MiQ cut voter data activation from days to hours

Digital identity signals linking voter profiles to programmatic ad platforms across devices

Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

by Luis Rijo

Data - Apr 04, 2026 Google's Data Manager API wants to kill your three-pipeline headache

Two pixel-art astronauts and a Google-branded rocket on a dark space background, Ads DevCast.

Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.

by Luis Rijo

Data - Apr 04, 2026 China's 2026 privacy crackdown targets adtech, apps, and facial recognition

Cyberspace Administration of China official seal and logotype on white background.

China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.

by Luis Rijo

Retail - Apr 04, 2026 Amazon's 3.5% fuel surcharge is coming - and sellers are furious

Delivery truck driver fueling a cargo van at a gas station at dusk, high fuel costs.

Amazon today announced a 3.5% fuel and logistics surcharge on FBA, MCF, and Buy with Prime fees starting April 17, 2026, adding $0.17 per unit on average.

by Luis Rijo

Display - Apr 04, 2026 Seven independent agencies earn The Trade Desk's second Premier Partner class

The Trade Desk Premier Partner badge awarded to certified independent agencies in 2026.

The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.

by Luis Rijo

Video - Apr 04, 2026 IAB Europe maps the programmatic CTV landscape in its most detailed guide yet

Hand holding TV remote control in blue and purple light, IAB Europe CTV programmatic guide.

IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.

by Luis Rijo

Video - Apr 04, 2026 Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%

Daily TV viewing: Europe 64%, US 41%, China 40%, per RTL AdAlliance Living Room Study 2026.

RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.

by Luis Rijo