Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles

Display - Feb 14, 2026 New York Times makes bold bet on mobile apps as Magnite partnership targets premium advertisers

New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.

by Luis Rijo

Audio - Feb 14, 2026 DAX US secures exclusive audio access to 200+ college sports networks

College sports stadium with audio waveforms visualizing live digital broadcast streaming to fans nationwide

DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.

by Luis Rijo

Retail - Feb 14, 2026 Most Valentine's shoppers keep budgets under $100 despite price pressures

Galentine's Day celebration plans showing 16% participation among U.S. consumers in 2026 InMarket survey

Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.

by Luis Rijo

Display - Feb 14, 2026 BCN and Kleinanzeigen bet on Trade Desk tech to fight walled gardens

German publishers adopt transparent ad tech against tech giants' closed ecosystems in programmatic shift

BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.

by Luis Rijo

Retail - Feb 14, 2026 Google's ads chief reveals when agentic commerce actually gets personal

Vidhya Srinivasan on eliminating choice between speed and certainty in shopping, plus her five-point playbook for leading through AI transformation.

by Luis Rijo

AI - Feb 14, 2026 Google unveils shopping ads in AI Mode, doubling down on conversational commerce

Google AI Mode displays sponsored shopping ads from Target and B&H beneath product recommendations for headphones.

Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.

by Luis Rijo

Search - Feb 14, 2026 Recipe creators prove Google's AI generates dangerous "Frankenstein" dishes

Joanne Gallagher tests AI-generated key lime pie recipe against Inspired Taste original version

Inspired Taste bakes AI-generated key lime pie on February 11 to expose how Google's algorithms create inaccurate recipes while stealing brand names and photos from publishers.

by Luis Rijo

Display - Feb 14, 2026 AppLovin delivers $1.66B quarter as AI models power 66% revenue surge

AppLovin reports Q4 earnings of $3.24 per share on $1.66 billion revenue with 84% EBITDA margins, demonstrating rare combination of hyper-growth and profitability.

by Luis Rijo