Video Disney Upfront 2024: a showcase of content and global reach The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
Video Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.
Social Featured New certification program tests skills in TikTok Advertising TikTok, a leading short-form video platform, today introduced its Media Buying Certification program.
Data Featured Marketers embrace AI but data challenges hinder progress Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.
Social Featured Bumble to acquire Geneva to expand focus on friendships Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities.
Social AppsFlyer Report unveils Key Trends in gaming app advertising creativity The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.
Display Featured APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.
Display Featured TripleLift integrates Amazon Responsive eCommerce creative (REC) Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.
Display Featured Taboola partners with a360media to enhance user engagement and monetization Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.
Data Apple Watch gains new features designed for Golfers Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.
Search Former Google UX Designer raises concerns about AI project motivations A former UX designer at Google, took to LinkedIn to share his perspective on the company's approach to AI projects. Jenson recently left Google after reportedly working on UX design for AI-related initiatives.
Audio Featured Navigating the podcast landscape: decoding Top Podcast Rankings As the podcasting industry continues to flourish, staying updated on the latest trends and popular shows can be a challenge.
Audio Featured Top Podcasts in the US for Q1 2024: newcomers rise and familiar faces remain Edison Research last week released its report on the Top 50 U.S. Podcasts for Q1 2024, based on data collected from interviews with over 5,300 weekly podcast listeners aged 13 and over.
Data Featured Why Google Chose "Gemini" for its AI Model Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.
Search Featured Microsoft Rewards expands benefits and introduces streak protection feature Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.
Search Featured Google Search AI Overviews: understanding the feature and how to disable it On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.
Data Google I/O 2024: Google unveils new features for Web Developers Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.
Data Featured Looker Studio updates enhance Audit Logging and Data Source Transparency Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.
Audio Featured Spotify Audience Network to remove Price Floor Option for Megaphone publishers Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.
Video Thailand's advertising market shows growth despite off-target digital spend Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
Video Independent agencies drive programmatic CTV growth: FreeWheel Report FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
Data Featured StackAdapt and Samba TV partner to offer measurement and targeting StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).
Audio Triton Digital reveals top Podcasts and Podcast Networks for April 2024 Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.
Display Google updates Advertising Policy for Bulgaria Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.
Data Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.
